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About the Book

Want to market your expertise and grow your impact? Public speaking works.

Whether you’ve written a book, built a business, or want to expand your influence, public speaking helps you connect with the right people.

You’ve probably sat through too many presentations that missed the mark. The speaker didn’t deliver on the promise. The content was fine, but the delivery was flat. Or they ran out of time before the best insights—or the audience’s questions.

No wonder so many people dread speaking.

You can change that. Turn any fear into focus and excitement. Share your expertise with empathy and energy—using stories that make your message resonate. That connection is what audiences remember.

This book will show you how to design and deliver presentations that educate, inform, and inspire. You’ll learn how to channel your enthusiasm and show the value of your ideas—without a hard sell. When your message lands, your audience wants more—and they’ll spread the word for you.

Inside, you’ll learn how to:

  • Craft memorable stories that make people care
  • Separate the design, delivery, and practice stages of your talk
  • Use interactive activities that prove your ideas work
  • Turn nerves into energy and speak with authenticity
  • Decide when to speak for free—and when to ask for a fee
  • And much more

You can become an effective speaker—and a trusted voice in your field. When you speak as a form of content marketing, you build credibility, expand your reach, and move people to action.

Buy this book and learn how to connect through stories—and market your expertise through public speaking.


About the Author

Johanna Rothman’s avatar Johanna Rothman

Johanna Rothman, known as the “Pragmatic Manager,” offers frank advice for your tough problems. She helps leaders and teams do reasonable things that work. Equipped with that knowledge, they can then decide how to adapt their product development.

With her trademark practicality and humor, Johanna is the author of 20 books and hundreds of articles. Find the Pragmatic Manager, a monthly email newsletter, and her blogs at jrothman.com and createadaptablelife.com.

She is the author of these books:

  • Project Lifecycles: How to Reduce Risks, Release Successful Products, and Increase Agility
  • Successful Independent Consulting: Relationships That Focus on Mutual Benefit
  • Modern Management Made Easy triad: Manage Yourself, Lead and Serve Others, Lead an Innovative Organization
  • Free Your Inner Nonfiction Writer
  • Write a Conference Proposal the Conference Wants and Accepts
  • From Chaos to Successful Distributed Agile Teams: Collaborate to Deliver (with Mark Kilby)
  • Create Your Successful Agile Project
  • Agile and Lean Program Management: Scaling Collaboration Across the Organization
  • Predicting the Unpredictable: Pragmatic Approaches to Estimating Cost or Schedule
  • Diving for Hidden Treasures: Finding The Real Value in Your Project Portfolio (with Jutta Eckstein)
  • Project Portfolio Tips: Twelve Ideas for Focusing on the Work You Need to Start & Finish
  • Manage Your Job Search
  • Hiring Geeks That Fit
  • Manage Your Project Portfolio: Increase Your Capacity and Finish More Projects, 2nd ed.
  • The 2008 Jolt Productivity award-winning Manage It! Your Guide to Modern, Pragmatic Project Management
  • Behind Closed Doors: Secrets of Great Management (with Esther Derby)
  • Corrective Action for the Software Industry (with Denise Robitaille)

In addition, she is a contributor to:

  • Center Enter Turn Sustain: Essays on Change Artistry
  • Readings for Problem Solving Leadership

For fiction:

  • Sometime in Winter (a novella)

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