The Idea Maker

The Idea Maker

How to Power Your Work with Great Ideas

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About the Author

Guerric de Ternay
Guerric de Ternay

Hello! ?

Hi there! I’m Guerric de Ternay.

Here's a little more about me:

  • I am the founder of GoudronBlanc, a brand that makes high-quality, elegant T-shirts that gentlemen love to wear
  • As I love solving big challenges, I also run innovation projects at ?What If! part of Accenture, where we help Fortune 500 companies create new propositions and identify new business opportunities.

I also use Leanpub to write books that help people to become innovators:

  • In 2018, I first published The Value Mix with the ambition to help entrepreneurs and executives create great products
  • In 2021, I wrote The Opportunity Lenses, which aims to help identify new opportunities in a complex and ambiguous business environment
  • In 2024, I published The Inspiring Team Lead, a a step-by-step guide that helps you, as a team lead, and your team to drive exceptional performance, from kick-off to deliverables
  • I'm now writing The Idea Maker to help people have good ideas so they can do more remarkable work

Where to find me:

  • Find my latest reflections about strategy and innovation at
  • Subscribe to my newsletter, Progress.

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