The Opportunity Lenses
The Opportunity Lenses
The Opportunity Lenses

This book is 65% complete

About the Book

Read this book to:

  • Understand where opportunities come from
  • Get the tools and mental models that will help you identify new opportunities
  • Know the tricks of renown entrepreneurs for spotting opportunities
  • Stop being confused between what's a business idea and an opportunity
  • Learn what are the mindsets you need to embrace to see what others can't see
  • Have a clever way to frame opportunities to discuss and decide which ones to pursue or not

Who is it for:

This book is being written for you if you are:

  • An entrepreneur
  • An innovation manager
  • A consultant
  • A brand or product manager
  • A senior executive involved in marketing and strategy

About the Author

Guerric de Ternay
Guerric de Ternay

Hello! 👋

I’m Guerric de Ternay. Here's a little more about me:

  • I am the founder of GoudronBlanc, a brand that makes high-quality, elegant T-shirts that gentlemen love to wear;
  • In 2018, I published The Value Mix with the ambition to help entrepreneurs and executives create great products;
  • I am now writing The Opportunity Lenses, which aim to help identify new opportunities in a complex and ambiguous business environment.
  • As I love solving big challenges, I also work as an innovation consultant at ?What If! where we help Fortune 500 companies create new propositions and businesses.

Where to find me:

  • Find my latest reflections about strategy and innovation at Guerric.co.uk
  • Subscribe to my newsletter, Progress.

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