The Opportunity Lenses
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The Opportunity Lenses

Spot Your Next Big Business Opportunity

About the Book

Spotting opportunities

We're all obsessed with ideas. “I want to start my own business, but I don’t have a good idea yet.” But there's something important that comes before having ideas: the opportunity. Is there an opportunity here? And is this opportunity good for you?

Spotting opportunities requires you to look at the world differently. It’s about learning how to see. And when it’s hard to see something, you need to put the right lenses on.

With this book, you'll...

  • Understand where opportunities come from
  • Get the tools and mental models that will help you identify new opportunities
  • Know the tricks of renown entrepreneurs for spotting opportunities
  • Stop being confused between what's a business idea and an opportunity
  • Learn what are the mindsets you need to embrace to see what others can't see
  • Have a clever way to frame opportunities to discuss and decide which ones to pursue or not

Who this is for:

This book is for you if you are:

  • An entrepreneur
  • An innovation manager
  • A consultant
  • A brand or product manager
  • A senior executive involved in marketing and strategy
  • Share this book

  • Categories

    • Startups
    • Innovation Management
    • Consulting
    • Product Management
    • Management
    • Modular Business Models
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About the Author

Guerric de Ternay
Guerric de Ternay

Hello! 👋

I’m Guerric de Ternay. Here's a little more about me:

  • I am the founder of GoudronBlanc, a brand that makes high-quality, elegant T-shirts that gentlemen love to wear;
  • In 2018, I published The Value Mix with the ambition to help entrepreneurs and executives create great products;
  • I am now writing The Opportunity Lenses, which aim to help identify new opportunities in a complex and ambiguous business environment.
  • As I love solving big challenges, I also work as an innovation consultant at ?What If! where we help Fortune 500 companies create new propositions and businesses.

Where to find me:

  • Find my latest reflections about strategy and innovation at
  • Subscribe to my newsletter, Progress.
Guerric de Ternay

Episode 112

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