The Opportunity Lenses
The Opportunity Lenses
How to Spot Your Next Big Business Opportunities
About the Book
Identifying business opportunities
We're all obsessed with ideas. “I want to start my own business, but I don’t have a good idea yet.” But there's something important that comes before having ideas: the opportunity. Is there an opportunity here? And is this opportunity good for you?
Spotting opportunities requires you to look at the world differently. It’s about learning how to see. And when it’s hard to see something, you need to put the right lenses on.
With this book, you'll...
- Understand where opportunities come from
- Get the tools and mental models that will help you identify new opportunities
- Know the tricks of renown entrepreneurs for spotting opportunities
- Stop being confused between what's a business idea and an opportunity
- Learn what are the mindsets you need to embrace to see what others can't see
- Have a clever way to frame opportunities to discuss and decide which ones to pursue or not
Who this is for:
This book is for you if you are:
- An entrepreneur
- An innovation manager
- A consultant
- A brand or product manager
- A senior executive involved in marketing and strategy
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