The Opportunity Lenses
Minimum price
Suggested price

The Opportunity Lenses

How to Spot Your Next Big Business Opportunities

About the Book

Identifying business opportunities

We're all obsessed with ideas. “I want to start my own business, but I don’t have a good idea yet.” But there's something important that comes before having ideas: the opportunity. Is there an opportunity here? And is this opportunity good for you?

Spotting opportunities requires you to look at the world differently. It’s about learning how to see. And when it’s hard to see something, you need to put the right lenses on.

With this book, you'll...

  • Understand where opportunities come from
  • Get the tools and mental models that will help you identify new opportunities
  • Know the tricks of renown entrepreneurs for spotting opportunities
  • Stop being confused between what's a business idea and an opportunity
  • Learn what are the mindsets you need to embrace to see what others can't see
  • Have a clever way to frame opportunities to discuss and decide which ones to pursue or not

Who this is for:

This book is for you if you are:

  • An entrepreneur
  • An innovation manager
  • A consultant
  • A brand or product manager
  • A senior executive involved in marketing and strategy
  • Share this book

  • Categories

    • Startups
    • Innovation Management
    • Consulting
    • Product Management
    • Management
    • Modular Business Models
  • Feedback

    Email the Author(s)

About the Author

Guerric de Ternay
Guerric de Ternay

Hello! ?

Hi there! I’m Guerric de Ternay.

Here's a little more about me:

  • I am the founder of GoudronBlanc, a brand that makes high-quality, elegant T-shirts that gentlemen love to wear
  • As I love solving big challenges, I also run innovation projects at ?What If! part of Accenture, where we help Fortune 500 companies create new propositions and identify new business opportunities.

I also use Leanpub to write books that help people to become innovators:

  • In 2018, I first published The Value Mix with the ambition to help entrepreneurs and executives create great products
  • In 2021, I wrote The Opportunity Lenses, which aims to help identify new opportunities in a complex and ambiguous business environment
  • In 2024, I published The Inspiring Team Lead, a a step-by-step guide that helps you, as a team lead, and your team to drive exceptional performance, from kick-off to deliverables
  • I'm now writing The Idea Maker to help people have good ideas so they can do more remarkable work

Where to find me:

  • Find my latest reflections about strategy and innovation at
  • Subscribe to my newsletter, Progress.

Bundles that include this book

Bought separately
Bundle Price

The Leanpub 60 Day 100% Happiness Guarantee

Within 60 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.

Now, this is technically risky for us, since you'll have the book or course files either way. But we're so confident in our products and services, and in our authors and readers, that we're happy to offer a full money back guarantee for everything we sell.

You can only find out how good something is by trying it, and because of our 100% money back guarantee there's literally no risk to do so!

So, there's no reason not to click the Add to Cart button, is there?

See full terms...

80% Royalties. Earn $16 on a $20 book.

We pay 80% royalties. That's not a typo: you earn $16 on a $20 sale. If we sell 5000 non-refunded copies of your book or course for $20, you'll earn $80,000.

(Yes, some authors have already earned much more than that on Leanpub.)

In fact, authors have earnedover $13 millionwriting, publishing and selling on Leanpub.

Learn more about writing on Leanpub

Free Updates. DRM Free.

If you buy a Leanpub book, you get free updates for as long as the author updates the book! Many authors use Leanpub to publish their books in-progress, while they are writing them. All readers get free updates, regardless of when they bought the book or how much they paid (including free).

Most Leanpub books are available in PDF (for computers) and EPUB (for phones, tablets and Kindle). The formats that a book includes are shown at the top right corner of this page.

Finally, Leanpub books don't have any DRM copy-protection nonsense, so you can easily read them on any supported device.

Learn more about Leanpub's ebook formats and where to read them

Write and Publish on Leanpub

You can use Leanpub to easily write, publish and sell in-progress and completed ebooks and online courses!

Leanpub is a powerful platform for serious authors, combining a simple, elegant writing and publishing workflow with a store focused on selling in-progress ebooks.

Leanpub is a magical typewriter for authors: just write in plain text, and to publish your ebook, just click a button. (Or, if you are producing your ebook your own way, you can even upload your own PDF and/or EPUB files and then publish with one click!) It really is that easy.

Learn more about writing on Leanpub