The Opportunity Lenses
The Opportunity Lenses
How to Spot Your Next Big Business Opportunities
About the Book
Identifying business opportunities
We're all obsessed with ideas. “I want to start my own business, but I don’t have a good idea yet.” But there's something important that comes before having ideas: the opportunity. Is there an opportunity here? And is this opportunity good for you?
Spotting opportunities requires you to look at the world differently. It’s about learning how to see. And when it’s hard to see something, you need to put the right lenses on.
With this book, you'll...
- Understand where opportunities come from
- Get the tools and mental models that will help you identify new opportunities
- Know the tricks of renown entrepreneurs for spotting opportunities
- Stop being confused between what's a business idea and an opportunity
- Learn what are the mindsets you need to embrace to see what others can't see
- Have a clever way to frame opportunities to discuss and decide which ones to pursue or not
Who this is for:
This book is for you if you are:
- An entrepreneur
- An innovation manager
- A consultant
- A brand or product manager
- A senior executive involved in marketing and strategy
About the Author
Bundles that include this book
Other books by this author
The Leanpub 60 Day 100% Happiness Guarantee
Within 60 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.
Now, this is technically risky for us, since you'll have the book or course files either way. But we're so confident in our products and services, and in our authors and readers, that we're happy to offer a full money back guarantee for everything we sell.
You can only find out how good something is by trying it, and because of our 100% money back guarantee there's literally no risk to do so!
So, there's no reason not to click the Add to Cart button, is there?
See full terms...
Earn $8 on a $10 Purchase, and $16 on a $20 Purchase
We pay 80% royalties on purchases of $7.99 or more, and 80% royalties minus a 50 cent flat fee on purchases between $0.99 and $7.98. You earn $8 on a $10 sale, and $16 on a $20 sale. So, if we sell 5000 non-refunded copies of your book for $20, you'll earn $80,000.
(Yes, some authors have already earned much more than that on Leanpub.)
In fact, authors have earnedover $13 millionwriting, publishing and selling on Leanpub.
Learn more about writing on Leanpub
Free Updates. DRM Free.
If you buy a Leanpub book, you get free updates for as long as the author updates the book! Many authors use Leanpub to publish their books in-progress, while they are writing them. All readers get free updates, regardless of when they bought the book or how much they paid (including free).
Most Leanpub books are available in PDF (for computers) and EPUB (for phones, tablets and Kindle). The formats that a book includes are shown at the top right corner of this page.
Finally, Leanpub books don't have any DRM copy-protection nonsense, so you can easily read them on any supported device.
Learn more about Leanpub's ebook formats and where to read them
