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You can use this page to email Guerric de Ternay about The Opportunity Lenses.
About the Book
Identifying business opportunities
We're all obsessed with ideas. “I want to start my own business, but I don’t have a good idea yet.” But there's something important that comes before having ideas: the opportunity. Is there an opportunity here? And is this opportunity good for you?
Spotting opportunities requires you to look at the world differently. It’s about learning how to see. And when it’s hard to see something, you need to put the right lenses on.
With this book, you'll...
- Understand where opportunities come from
- Get the tools and mental models that will help you identify new opportunities
- Know the tricks of renown entrepreneurs for spotting opportunities
- Stop being confused between what's a business idea and an opportunity
- Learn what are the mindsets you need to embrace to see what others can't see
- Have a clever way to frame opportunities to discuss and decide which ones to pursue or not
Who this is for:
This book is for you if you are:
- An entrepreneur
- An innovation manager
- A consultant
- A brand or product manager
- A senior executive involved in marketing and strategy
About the Author
Hello! ?
Hi there! I’m Guerric de Ternay.
Here's a little more about me:
- I am the founder of GoudronBlanc, a brand that makes high-quality, elegant T-shirts that gentlemen love to wear
- As I love solving big challenges, I also run innovation projects at ?What If! part of Accenture, where we help Fortune 500 companies create new propositions and identify new business opportunities.
I also use Leanpub to write books that help people to become innovators:
- In 2018, I first published The Value Mix with the ambition to help entrepreneurs and executives create great products
- In 2021, I wrote The Opportunity Lenses, which aims to help identify new opportunities in a complex and ambiguous business environment
- In 2024, I published The Inspiring Team Lead, a a step-by-step guide that helps you, as a team lead, and your team to drive exceptional performance, from kick-off to deliverables
- I'm now writing The Idea Maker to help people have good ideas so they can do more remarkable work
Where to find me:
- Find my latest reflections about strategy and innovation at Guerric.co.uk
- Subscribe to my newsletter, Progress.