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Category: "Startups"

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  1. Ansible for DevOps
    Server and configuration management for humans
    Jeff Geerling

    Ansible is a simple, but powerful, server and configuration management tool. Learn to use Ansible effectively, whether you manage one server—or thousands.

  2. Introducing EventStorming
    An act of Deliberate Collective Learning
    Alberto Brandolini

    The deepest tutorial and explanation about EventStorming, straight from the inventor.

  3. Amazing CTO
    The missing manual for managing
    Stephan Schmidt

    Your hard skills landed you the management position, but it’s your soft and management skills that will drive your success. Numerous books cover architecture and processes, "Amazing CTO" stands out as the essential guide for managing effectively, authored by influential CTO Coach Stephan Schmidt.

  4. The Art of Data Science
    A Guide for Anyone Who Works with Data
    Roger D. Peng and Elizabeth Matsui

    This book describes the process of analyzing data. The authors have extensive experience both managing data analysts and conducting their own data analyses, and this book is a distillation of their experience in a format that is applicable to both practitioners and managers in data science. Printed copies are available through Lulu.

  5. A Practical Approach to API Design
    From Principles to Practice
    D. Keith Casey Jr and James Higginbotham

    If you read the tech press, everyone knows they need an API but most aren't really sure what it is. They treat it as another checkbox like "Web 2.0" was a few years ago or a mobile app was most recently. In fact, there's an entire "API-first" movement in development circles that most people don't understand or even realize why..

  6. Measures of Success
    React Less, Lead Better, Improve More
    Mark Graban

    STOP REACTING TO NOISE. START RESPONDING TO SIGNALS.  Measures of Success shows business leaders how. Buy the eBook here and receive exclusive digital extras

  7. Digital products leadership
    The science and art of managing product teams
    Joaquim Torres (Joca)

    Whatever the road that got you into the possibility of filling a head of product position, either by you considering this your next career move or by you having the task to find someone to fill this position, it is important to have clear what are the main responsibilities of this role.

  8. How to Launch a Brand (2nd Edition)
    Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity
    Fabian Geyrhalter

    This book will guide you through the steps necessary to build a brand from the ground up. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.

  9. Continuous Improvement
    A toolbox for Scrum masters and Agile Coaches to increase agility
    Ben Linders

    This book makes you aware of the importance of continuous improvement, explores how it is engrained in agile, and provides suggestions that Scrum masters, agile coaches, well everybody, can use in their daily work to improve continuously and increase team and organizational agility.

  10. Engineering Role Descriptions
    Create them and make them work
    Stephan Schmidt

    The booklet contains everything to you need to make role descriptions work for you. Getting role descriptions right and using them as a tool will reduce your management effort, free your time, reduce conflicts and increases performance and motivation. The insights and practices in this booklet are based on my experience as an engineering manager and CTO, and my work as a CTO coach. Role descriptions are one of the areas I work with most of my clients on.

  11. Successful Engineering Culture
    The Manager’s Playbook for Scaling Through Culture—Without Losing Your Mind
    Stephan Schmidt

    Tired of chasing bugs, repeating yourself, and managing chaos?Engineering Culture offers a bold shift: build your engineering culture top-down as a tool—not a poster.This short, practical guide shows CTOs and engineering managers how to create a culture that does the work for them: ✅ Less micromanagement ✅ More ownership ✅ Teams that scale without constant oversightStop being the bottleneck. Start shaping the culture that frees you.

  12. Stop Being a Hostage in Your Own Startup.If you are a non-technical founder, there is a silent fear you probably don't say out loud: "What if I'm making the wrong technical decisions—and I don't even know it until the budget is gone?". Welcome to the Black Box. Software failure rarely comes from bad syntax or a crashing server. It starts with Information Asymmetry—when the developer knows something you don't, but you are the one paying the price for it. In this world, true power doesn't lie with the person holding the capital; it lies with the person holding the knowledge. Don’t Get Stuck in Dev-Hell is not a book about learning to code. It is a high-stakes management manual written by Ayman Belrhiti, a Software Management Developer who has seen too many smart founders trapped in a "Hostage Situation". Turn the Black Box into a Profitable Asset Through the Founder’s Compass framework, you will learn to stop acting like a "customer ordering a pizza" and start acting like a "pilot reading the dashboard". The Software Iceberg: Why 90% of your project’s risk is hidden beneath the interface.The "Business Credit Card": How to manage Technical Debt so the interest doesn't swallow your cash flow.The 90% Rule: Mastering the art of saying "No" to protect your runway and your team's focus.Talent Liquidity: How to choose "Boring Technology" to ensure you can replace a developer in 24 hours.

  13. Designing for Scale
    Arinze Onugha

    Great execution doesn't create scale. Category creation does.Designing for Scale is for Product Managers, founders and builders who are done optimising incremental gains and ready to design systems that compound. Drawing from real-world experience across emerging and mature markets, this book breaks down how products move from 0 → 1 and then from 1 → 100M by fusing product, business model and distribution.This is not a playbook for fast followers. It is for people who want to define what comes next.

  14. The Restaurant Masterclass
    Build, Manage & Scale a Profitable Food Business
    Yasir Kamal

    Every successful restaurant starts with a spark — a vision, a flavor, a dream that refuses to fade. The Restaurant Masterclass turns that spark into a powerful, unstoppable fire. This book pulls back the curtain on what truly makes food businesses rise while others crumble.From crafting menus that customers can’t resist to building teams that run like clockwork, you’ll learn the strategies used by top-performing brands and real restaurateurs who turned ambition into empires.If you’ve ever felt that your idea deserves more — more customers, more impact, more growth — this is your moment. This is your map. This is your chance to build a restaurant that doesn’t just open… it wins.Your dream is calling. Step forward and claim it.

  15. Project Management is evolving. AI is automating tasks while leaders want insight and strategy. This playbook shows you how to use AI, understand data, and apply product thinking so you become the strategic, indispensable PM every team needs. Stop pushing tasks. Start driving value.