Books

Fifty RF‑101 Voodoos arrived in Vietnam. Forty‑seven were shot down in a year. The pilots who survived didn't fly faster aircraft — they cycled through the OODA loop faster than the missiles chasing them. Jeff Sutherland was one of them. He went on to co‑create Scrum. Now, six decades later, he is running AI agents through daily sprints at machine speed — and this book is the playbook for how to do it without getting shot down.

Do you need a high performance enterprise governance approach improving management, execution and delivery while dealing with multiple projects/products, events, stakeholders and teams? Giving you better bottom line results, faster time to market, less work, better predictability, happier employees, and delighted clients? Then learn about TameFlow!

本書籍は、振る舞い駆動開発(BDD)や受け入れテスト駆動開発(ATDD)の定式化フェーズを最大限に活用する方法を提供します。 書籍内では、優れたコラボレーション手法を具体例で示しており、実用的なガイドとなっています。

Deliver What Matters, When It Matters is a practical guide to delivery optimization for teams working in complex environments. Through real-world stories and actionable tools, it helps coaches, product managers, and delivery leaders close the gap between effort and impact.

From machine learning to natural language processing, this book will guide you through the cutting-edge world of AI-powered data products. You'll learn how to harness the power of AI to create products that are smarter, faster, and more efficient than anything your competitors can dream of.

Most teams don’t suffer from a lack of effort—they suffer from a lack of alignment. Goals are misaligned, boundaries are unclear, and work often centres on internal priorities instead of user needs— resulting in frustration and delays. User Needs Mapping: Aligning Teams Around What Matters offers a practical, visual way to reconnect organisations with the people they serve. Instead of guessing at structure or copying someone else’s model, this book shows you how to expose hidden dependencies, identify genuine user needs, and make better choices about team design and responsibilities. Through real-world case studies and step-by-step guidance, you’ll learn how to navigate tensions between wants, needs, and feasibility, create clarity of purpose, and build teams that deliver meaningful outcomes. Whether you’re a leader, product manager, architect, or change agent, this book equips you to turn complexity into clarity and enable teams to flow faster—aligned around what matters.

Do you want to be a better Scrum Master? Do you want to make a difference in the world? Are you a manager responsible for Agile teams. If so, then you need to learn the First Principles in Scrum. Some people say that these insights have changed their life, or given them their life back. Are you ready to make a change? Then read this book.

The most truly passive online business I know is Amazon KDP. If you want to stay anonymous and build a passive online business system the hard way, this book is for you.

All companies are already using or will eventually use technology and digital products to improve their daily lives, get closer to their customers, and improve their efficiency. This book is your guide, with concepts, principles and tools for you digital transformation journey.

Whatever the road that got you into the possibility of filling a head of product position, either by you considering this your next career move or by you having the task to find someone to fill this position, it is important to have clear what are the main responsibilities of this role.

Learn the best techniques for creating your digital product and make it profitable as quickly as possible with the Startup Guide. Just as many successful companies, such as Caelum, ContaAzul, and Locaweb, who invested in their ideas.

All companies now have some sort of digital product, but managing a digital product can be quite challenging. How is it possible to ensure that the digital product being developed meets the objectives of its owner while it also meets the needs of its users? This is the role of product management. 

A new executive seat has emerged in B2B Enterprise — and no manual existed for it. Until now. The Chief Product and Marketing Officer is the first operating playbook for the integrated product-and-marketing role, built around the five-stage CPMO Loop and six cross-cutting disciplines. For sitting CPMOs, the leaders climbing toward the seat, and the CEOs deciding whether to create it.

AI is reshaping industries and products. This book helps Product Managers understand how to use AI tools to plan, design, and deliver great products. It explains the AI stack and strategic frameworks for integrating AI features into products; how to use GenAI to perform customer discovery, market research, and prototypings; and how the Product Development Life Cycle and the Model Development Life Cycle intersect when creating AI-driven products.

Dashboard pieni di numeri che nessuno guarda. KPI che cambiano ogni trimestre. Target raggiunti mentre il business va male. Suona familiare? "KPI the Right Way" è il sistema pratico per smettere di misurare attività inutili e iniziare a tracciare ciò che conta davvero. Con framework testati (4 Cavalieri, SMARTER), esercizi interattivi con carte da gioco e casi reali, imparerai a distinguere vanity metrics da metriche actionable e a costruire un sistema KPI che genera decisioni, non confusione. Training from the Back of the Room: impari facendo, non ascoltando.