Designing for Scale

Great execution doesn't create scale. Category creation does.

Designing for Scale is for Product Managers, founders and builders who are done optimising incremental gains and ready to design systems that compound. Drawing from real-world experience across emerging and mature markets, this book breaks down how products move from 0 → 1 and then from 1 → 100M by fusing product, business model and distribution.

This is not a playbook for fast followers. It is for people who want to define what comes next.

Arinze Onugha

Great execution doesn't create scale. Category creation does.

This is not a playbook for fast followers. It is for people who want to define what comes next.

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$29.00

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$29.00

Author earns

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About

About the Book

Most product books teach you how to build better features. This book teaches you how to build a category.

Designing for Scale is written for experienced Product Managers, founders, and product leaders who already understand product-market fit but want to move beyond incremental improvement. It focuses on how category-defining companies move from 0 → 1 and then from 1 → 100M users by designing systems, not just products.

This preview includes selected material to introduce the core ideas, mindset and frameworks behind category creation.

Author

About the Author

Arinze Onugha

Arinze Onugha is a Business Analyst, Product Manager and Founder. He has worked across various sectors including banking, IT and product-led organisations. His work focuses on product strategy, systems design and helping teams move beyond incremental improvement towards building scalable, category-defining products.

Through his writing and publishing work, Arinze shares practical frameworks drawn from real-world experience across different markets and stages of growth, with a focus on clarity, long-term thinking and building products that change how people work.

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