[{"_1":2,"_64":-5,"_65":-5},"loaderData",{"_3":4,"_33":34,"_62":-5,"_63":-5},"root",{"_5":-5,"_6":-5,"_7":8,"_20":-5,"_21":22,"_23":24,"_27":28},"user","shoppingCartId","shoppingCart",{"_9":10,"_11":12,"_13":14,"_15":16,"_17":18,"_19":12},"count",0,"free",true,"updatedAt","2025-12-26T08:19:01.525Z","paymentGateway","STRIPE","cartItems",[],"loading","toast","locale","en","constants",{"_25":26},"paypalClientId","AX53Cwz8jR6rVVzzZiZNWWXl0dGagi-GZrjG-S3Ua14E5nrKMn7DxDQ730O4R8LusLPp49ALn6aRVaEy","publishers",{"_29":30,"_31":32},"companies",[],"universities",[],"routes/_store+/_readers+/email_author.$slug/route",{"_35":36,"_61":-5},"book",{"_37":38,"_39":40,"_41":42,"_43":44,"_45":46,"_47":48},"id","Z2lkOi8vbGVhbnB1Yi9TdG9yZTo6Qm9va1Byb2R1Y3QvNzQ1ODE","title","Designing for Scale","state","published","contactAuthorMethod","email","aboutText","

Most product books teach you how to build better features. This book teaches you how to build a category.

Designing for Scale is written for experienced Product Managers, founders, and product leaders who already understand product-market fit but want to move beyond incremental improvement. It focuses on how category-defining companies move from 0 → 1 and then from 1 → 100M users by designing systems, not just products.

This preview includes selected material to introduce the core ideas, mindset and frameworks behind category creation.

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