Thirst for Reality

You're putting in more and more time and effort, yet the problem keeps coming back in a different form. Sound familiar? Often, the issue isn't a lack of effort. It's that you're addressing the symptoms rather than what is causing the problem.

Thirst for Reality is a practical guide to solving complex problems in life, at work, and in business. It draws on tools from the Theory of Inventive Problem Solving (TRIZ), along with systems thinking, a cognitive-behavioral approach, and hypothesis testing.

The book will help you:

• separate facts from interpretations and frame the problem more precisely;

• identify resources you can use before spending more;

• find solutions without settling for a false choice between important requirements;

• test ideas with small experiments.

TRIZ tools have been used in projects at Samsung, Intel, LG Electronics, Siemens, Boeing, Procter & Gamble, and other major companies. In published case studies, the impact of individual programs has been estimated at tens or even hundreds of millions of dollars.

This book is for anyone who wants to solve problems more effectively and make decisions under uncertainty.