Product Management

Fifty RF‑101 Voodoos arrived in Vietnam. Forty‑seven were shot down in a year. The pilots who survived didn't fly faster aircraft — they cycled through the OODA loop faster than the missiles chasing them. Jeff Sutherland was one of them. He went on to co‑create Scrum. Now, six decades later, he is running AI agents through daily sprints at machine speed — and this book is the playbook for how to do it without getting shot down.

Most teams don’t suffer from a lack of effort—they suffer from a lack of alignment. Goals are misaligned, boundaries are unclear, and work often centres on internal priorities instead of user needs— resulting in frustration and delays. User Needs Mapping: Aligning Teams Around What Matters offers a practical, visual way to reconnect organisations with the people they serve. Instead of guessing at structure or copying someone else’s model, this book shows you how to expose hidden dependencies, identify genuine user needs, and make better choices about team design and responsibilities. Through real-world case studies and step-by-step guidance, you’ll learn how to navigate tensions between wants, needs, and feasibility, create clarity of purpose, and build teams that deliver meaningful outcomes. Whether you’re a leader, product manager, architect, or change agent, this book equips you to turn complexity into clarity and enable teams to flow faster—aligned around what matters.

First Principles in Scrum: The Definitive Guide to Agile Mastery First Principles in Scrum explores the deep foundations of Scrum and Agile, authored by Jeff Sutherland—Co-Creator of Scrum and a signatory of the Agile Manifesto. With a new chapter added every sprint, it now is the largest Agile resource ever compiled. Drawing on his background as a senior research scientist trained in radiation physics, Sutherland explains how principles from physics, biology, and neuroscience shape Scrum’s effectiveness. He also delves into the future of Agile, demonstrating how AI, when integrated with Scrum@Scale, can drive exponential productivity—projected to make teams 30-100 times more productive by 2030 . Whether you’re a CEO, manager, or practitioner, this series is essential reading. It’s a roadmap to mastering agility in a rapidly changing world, offering insights into how the iterative cycles of Agile mirror the adaptability of complex systems while embracing AI as a transformative force.

First Principles in Scrum: The Definitive Guide to Agile Mastery First Principles in Scrum explores the deep foundations of Scrum and Agile, authored by Jeff Sutherland—Co-Creator of Scrum and a signatory of the Agile Manifesto. With a new chapter added every sprint, it now is the largest Agile resource ever compiled. Drawing on his background as a senior research scientist trained in radiation physics, Sutherland explains how principles from physics, biology, and neuroscience shape Scrum’s effectiveness. He also delves into the future of Agile, demonstrating how AI, when integrated with Scrum@Scale, can drive exponential productivity—projected to make teams 30-100 times more productive by 2030 . Whether you’re a CEO, manager, or practitioner, this series is essential reading. It’s a roadmap to mastering agility in a rapidly changing world, offering insights into how the iterative cycles of Agile mirror the adaptability of complex systems while embracing AI as a transformative force.

A management book for product development leaders tired of "on track" reports that turn out to mean nothing. It shows how to make "better" explicit enough to design against, spend against, and be proven wrong by.

Technology doesn't fail companies. Relationships do. Connection is the answer. Twelve Practices, Thirty Six experts. Must Haves for AI success. Backed by evidence not opinion. Results in multiples, not by margins.

The second volume in a series on how to use flow metrics and analytics to get the predictability your customers crave.

A pathway to a new philosophy of work, management & leadership, and a call to action for anyone faced with Intractable Problems & Elusive Opportunities. For current, aspiring, formal, and informal leaders. This book presents new principles, attitudes and behaviours along with examples from organisations and concrete practices. Perfectly suited for this digital, hyperconnected world and the ongoing Artificial Intelligence revolution.

Move beyond the feature factory. Product Consciousness bridges the inner game of mindfulness and purpose with the outer game of product strategy to help you build solutions that your customers will actually love.

I wish I had such handbook when I conducted the User Story Mapping workshop for the first time. This manual will save you a lot of time. You will have everything in one place - all the checklists and guidance.

There is a lot of noise out there about Kanban.  Search the interwebs and you will quickly get lost in the cacophony that is disinformation about flow.  We hope this book will help you navigate some of that noise around what we believe are the most exciting set of practices in the Lean-Agile world.   To learn more, please visit us at ProKanban.org!

Your dashboard is lying to you, not with bad data, but with the wrong questions.Data-Informed, Not Data Blind is a practical guide to reading analytics and running experiments the way experienced product teams should: rigorously, honestly, and with enough humility to catch your own mistakes before they cost you a quarter's worth of engineering time.

Great products rarely come from simply shipping more features. Building What Matters is a practical guide to making better product decisions, from discovering real customer needs to setting strategy, prioritizing, launching and scaling. Drawing on real-world cases and proven frameworks, it shows how to lead products with clarity, focus and evidence.

This practical guide explains how to calculate, interpret, and improve OEE using real-world examples, enabling engineers, supervisors, and Lean practitioners to increase productivity, reduce downtime, and achieve world-class manufacturing performance.

Bridge the critical gap between Agile delivery and bottom-line business performance. Agile Constraints Management introduces a revolutionary framework that merges Agile adaptability with the Theory of Constraints and Throughput Economics. Stop chasing team-level "velocity" and start driving measurable economic throughput by pinpointing hidden bottlenecks, forecasting with scientific precision, and managing work through outcome-focused MOVEs.