Unfair Distribution

You shipped. Now how do you get someone to pay?

The product works. You post the link. A few people say it looks great.

Then what?

Do you build another feature? Buy ads? Start posting every day? You could spend months trying all three without learning why people aren't buying.

Unfair Distribution helps you decide what to try next, how to test it, and what would make it worth doing again.

It's written for bootstrapped software founders and small teams. People who have to win customers while building the product, answering support questions, and watching the bank balance.

I learned this with more than $100,000 of personal debt.

Before AppSumo, I built a product no one was willing to pay for. A few friends and family tried it. I had put myself more than $100,000 into debt.

When we built AppSumo, we put the audience first. I worked for free that first year. We built dashboards, met each week, and tested ideas to reach small business owners.

An email list gave us a way to reach small business owners again. Each new software deal could start with people who already knew us.

I'm Chad Boyda, AppSumo's co-founder and CTO. This book brings those lessons to the choices you face now.

Find a route to customers you can afford to keep using.

Inside, you'll work through questions like these:

• Who will actually pay? Ask buyers about work they've already done, test a small offer, and separate polite interest from a buying decision.
• Where should I spend my time? Compare direct sales, email, search, content, partners, and paid ads against your buyer and the work each route takes.
• How do I stop starting from zero? Build an audience you can reach again. Make useful work worth sharing. Give customers a reason to return.
• What can AI do for me today? Turn a real customer problem into a useful guide, prepare an audit worth sending, or test a small service. Check the work before putting your name on it.
• Is this growth worth the cost? Count your time, setup, service, and human review. See what is left after the sale before spending more to get the next one.

You'll get 18 chapters with real examples, worked numbers, practical exercises, and illustrations that explain the key ideas.

Put AI to work finding customers.

A founder with a small team can use AI to research a buyer's problem, make a useful demonstration, and adapt that work for places the buyer already visits.

The question is which of those jobs will help your business. The book shows you how to make a small test, judge the result, and decide where to put your next hour or dollar.

Read the early-access edition.

All 18 chapters are here. This is a complete draft, still being revised.

I'm refining the examples, explanations, and layout as the book develops. The early-access edition gives you the current book to read and put to work now.

Choose your price above and get Unfair Distribution.