Books

Virality is not luck. It is the result of understanding why people share and designing for it. Viral by Design combines psychology, growth strategy, real-world case studies and lessons from companies like Duolingo, Airbnb, Dropbox and Notion to show you how to build marketing that spreads on its own.

A new executive seat has emerged in B2B Enterprise — and no manual existed for it. Until now. The Chief Product and Marketing Officer is the first operating playbook for the integrated product-and-marketing role, built around the five-stage CPMO Loop and six cross-cutting disciplines. For sitting CPMOs, the leaders climbing toward the seat, and the CEOs deciding whether to create it.

The most truly passive online business I know is Amazon KDP. If you want to stay anonymous and build a passive online business system the hard way, this book is for you.

Whether you’re a freelancer, entrepreneur, content creator, or small business owner, this book helps you go from confused to confident in record time.

Stop using AI to "write a blog post" and start building systematic marketing workflows. Fourteen chapters covering content strategy, copywriting, social media, email sequences, SEO, paid ads, visual content, analytics, automation, brand voice, and ethics — each with a ready-to-deploy playbook artifact.

Viralität ist kein Zufall. Sie entsteht, wenn Psychologie, Strategie und gutes Marketing zusammenkommen. Viral durch Design verbindet wissenschaftliche Erkenntnisse, praxiserprobte Frameworks, inspirierende Fallstudien und Lektionen von Unternehmen wie Duolingo, Airbnb, Dropbox und Notion, damit du Marketing entwickelst, das sich von selbst verbreitet.

بتحرق فلوس إعلانات والنتيجة صفر؟ خوارزميات 2026 مبترحمش اللي شغال بالطريقة القديمة. الدليل ده هو "الزتونة" اللي هتعلمك تبني ماكينة محتوى بالذكاء الاصطناعي تجيبلك عملاء جاهزين يدفعوا، بدل ما تجيب لايكات وهمية. اتعلم إزاي تخلي الـ AI يشتغل عندك.. مش مكانك!

Struggling to name your PropTech startup? Avoid generic clichés and hard-to-spell names with The PropTech Founder's Blueprint. This quick, 11-page guide gives you a simple, step-by-step way to create a strong name that stands out to investors and users. Learn how to grab the right domain, avoid legal trouble, and use the naming secrets behind big brands like Zillow and OpenDoor.

Markets are not static rows. This book shows how to turn fragmented public and private evidence into an answerable, versioned map of who exists, who fits, why now, and who to contact—without hiding uncertainty, provenance, or change.

Discover how online businesses operate, grow, market, accept digital payments, manage technology, and protect digital transactions.Mastering E-Commerce: A Practical Guide to Online Business, Technology & Security takes readers from the fundamentals and evolution of e-commerce to modern business models, web technologies, e-marketing, cybersecurity, digital payments, mobile commerce, wireless commu

The Complete Beginner to Professional Website Creation and Growth Guide takes you step by step through the entire website-building journey—from choosing a domain and hosting to designing, launching, optimizing, securing, and growing a professional website. Whether you're starting a blog, business website, portfolio, or online store, this guide gives you the knowledge and confidence to succeed.

For agencies & freelancers: Promote your services with ease, clarity, and confidence.Practical advice on growing a brand that’s focused on you (the owner), your team, and the relationships you form with your clients. It fills the void between personal branding and corporate branding, when neither of them really fits your needs.

The secret to viral Instagram Reels isn't a complex camera setup or expensive video editors. It is pacing, psychological hooks, and high-retention scripting.

Make ChatGPT, Perplexity, Claude and Google AI cite the sites you build. A code-first AEO/GEO guide for developers and agencies — with a production-tested Next.js boilerplate.