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Profit First Publishing

The Self-Publisher's Guide to Strategic Pricing & Profitable Amazon Ads

You didn't write your book to stay invisible. You wrote it to be read—and to make money doing it. Profit-First Publishing reveals the hidden playbook for authors who are done guessing and ready to scale. Master pricing psychology, profit calculations, and Amazon ads that actually deliver ROI. Transform your books from passion projects into profit centers, starting today.

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About

About

About the Book

Most self-published authors are flying blind. They run ads without knowing their profit margins. They set prices based on guesswork. They watch their royalties barely cover coffee while competitors thrive.

This isn't a motivation problem... it's a math problem.

Profit-First Publishing is your unfair advantage. Inside, you'll discover the exact formulas, frameworks, and strategies that turn struggling authors into profitable publishers. Learn how to calculate your true profit per sale, set prices that maximize earnings, and run Amazon ads that actually make money. No fluff. No theory. Just battle-tested tactics from the trenches of indie publishing.

Whether you're launching your first book or your fiftieth, this guide gives you the financial clarity to stop guessing and start scaling. You'll master break-even ACOS calculations, lifetime value modeling, keyword research that converts, and campaign optimization strategies that compound your results.

Stop treating your books like a hobby. Start running them like the business they are. Your readers are waiting. Your royalties are waiting. It's time to claim both.

Author

About the Author

Nathan Berns

Nathan Berns writes books on Internet Marketing, Book Publishing, and Entreprenuership for Woodland Press.

Contents

Table of Contents

Introduction

  1. The Author Gold Rush Is Over—But the Real Opportunity Just Started
  2. Profit Isn’t a Dirty Word—It’s Your Fuel for Freedom
  3. Your Book Is a Business—And You Are the CEO

Chapter 1: Setting Your Price To Win: Mastering eBook & Paperback Pricing Strategy

  1. Understanding Amazon’s Pricing Ecosystem
  2. Psychological Pricing Techniques That Sell
  3. Testing and Adjusting for Optimised Earnings
  4. Chapter Quiz: Test Your Pricing Knowledge

Chapter 2: Know Your Profit: Calculate Exactly What You Earn Per Sale

  1. Breaking Down Amazon Royalties
  2. Calculating Net Profit Per Book
  3. Building a Profit Table You Can Use
  4. Chapter Quiz: Test Your Profit Knowledge

Chapter 4: The Lifetime Value Blueprint: Thinking Beyond the First Sale

  1. Understanding Customer Lifetime Value (LTV)
  2. Increasing LTV Through Smart Series Design
  3. Leveraging Back-End Offers and Upsells
  4. Chapter Quiz: Test Your LTV Knowledge

Chapter 6: The Profit Playbook: Strategies For Selling More Books

  1. Non-Fiction Profit Strategies
  2. Fiction Profit Strategies
  3. Cross-Format Optimisation
  4. Chapter Quiz: Test Your Profit Strategy Knowledge

Chapter 7: Keywords That Convert: Finding Gold in Amazon’s Search Bar

  1. Understanding Amazon’s Search Algorithm
  2. Research Tools and Techniques
  3. Implementing Keywords in Ads and Listings
  4. Chapter Quiz: Test Your Keyword Mastery

Chapter 8: Building The Ultimate Amazon Ad Campaign

  1. Campaign Types Demystified
  2. Structuring Campaigns for Data and Scale
  3. Bid Strategy and Budget Control
  4. Chapter Quiz: Test Your Campaign Building Knowledge

Chapter 9: Optimising For Profit: Analytics, Testing And Adjustment

  1. Reading the Amazon Ads Dashboard
  2. A/B Testing for Better Results
  3. Scaling What Works
  4. Chapter Quiz: Test Your Analytics and Optimization Knowledge

Chapter 10: Building Your Empire: Systems For Long-Term Success

  1. Planning Your Publishing Calendar Around Ads
  2. Automating and Delegating Your Ad Management
  3. Tracking Business-Wide Profitability
  4. Your Profit-Driven Author Empire Starts Here
  5. Your Next Step: Don’t Go It Alone
  6. Chapter Quiz: Test Your Systems and Empire-Building Knowledge

Appendix: Quiz Answer Keys

  1. Quick Reference: Passing Scores
  2. Using This Appendix

About the Publisher

About the Publisher

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