Books

This new, revised edition stays true to the original text while providing additional material which refine his approach in light of modern approaches to copywriting and advertising. Those modern approaches are themselves based on much older successful actions which have been known in marketplaces before recorded history. Just as Reeves built his...

Why the Sizzle Sells the SteakAdvertising is widely understood to be “Salesmanship in Print.” Understanding what makes a successful salesman then gives you the basics of what will make successful ads. With this tested collection of solutions, any person is well on their way to understanding human nature and how to approach prospects and how to...

Classic copywriting never grows old. The principles they discuss are evergreen, no matter if they were written before the Internet was someones fond dream. Because humanity hasn't changed much (if at all) since the beginning of recorded history. So people still decide with their emotions and then rationalize their purchase. The people who know....

Why you need to reach the people you're persuading with realistic copy and claims. That seems common sense today - but you can tell how many people don't know that by the ads you reject on TV and online. Learn from the earliest copywriters. His two simple books are collected here...

Over the past year, the Philippine government has made pronouncements that have touted its achievements. This book seeks to reveal the truth and the reality behind those: their response is really little more than CRIES AND WHISPERS.

Robert Collier was writing successful direct order sales letters before any of us were born. And distilled his most successful into a massive book. That book was distilled for you into a 10-lesson volume so you can get the evergreen basics. Simply.These core principles also have to do with how you sell yourself...

How many other programmers or geek-type people can do what you do?How many of these are trying to get the project that you're pitching your expertise for?Would it help if you knew what they were really looking for - and how to set yourself above all the also-rans you compete with?This classic tells how to appeal to them exactly the way they want...

Today you will learn how to properly prepare leftover casserole and other gems!

Written by a ten year old science enthusiast, this ABC encyclopedia is a fresh, fun way to learn the ABC's.

20+ subject matter experts have teamed up to bring you the ultimate collection of PowerShell+DevOps topics that are designed to be like a conference in a book. This book not only delivers top-notch content that rivals any book on the market, but all royalties are donated to the OnRamp scholarship program which bootstraps others into the industry.

Should the word "Intelligence" replace the word "Spy"? Do you really think there is a "Blue Church"? Do you enjoy it when the word "Bitch" is thrown into every other sentence? Have you noticed the meaning of some of your favorite words slowly changing, perhaps even degenerating? If so, read this book.

This is a mega-chapter from the Phaser Game Starter Kit Collection with 5 game examples - that's less than $2 per game! This chapter leads you through Memory Matching game development in both v3.16+ and v2.x.x APIs. It's perfect for novices, experienced web developers, and just anyone wanting to start their own Game Studio.

This is a single chapter from the Phaser Game Starter Kit Collection. This chapter leads you through "Adventure Story Plots" and "Dynamic Maze Generation" game development. This tutorial has both v3.16+ & v2.x.x encoding. It's perfect for novices, experienced web developers, and just anyone wanting their own bespoke game, artwork, and features.

This is a single chapter from the Phaser Game Starter Kit Collection. This chapter leads you through "Match-3" and "Trace-3+" game development. This tutorial has both v3.16+ & v2.x.x encoding. It's perfect for novices, experienced web developers, and just anyone wanting their own bespoke game, artwork, and features.

This is a single chapter from the Phaser Game Starter Kit Collection. This chapter leads you through Connect-4+ game development. This tutorial has both v3.16+ & v2.x.x encoding. It's perfect for novices, experienced web developers, and just anyone wanting their own bespoke game, artwork, and features.