Breakthrough Copywriter 2.0
$6.99
Minimum price
$14.99
Suggested price

Breakthrough Copywriter 2.0

An Advertising Field Guide to Eugene M. Schwartz' Classic

About the Book

There once was a copywriter who made millionaires from people who read his book - but never wrote an ad themselves.

Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written.

That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except...

Schwartz was fortunately also prolific as a speaker.

So we are able to bring notes of his lectures and an insider's review of his classic text to you - so you can learn at the feet of a master once again.

You can learn:

  • How to create ads which sell your products at the expense of your competition.
  • Find which roles your customer really wants to play and align these to your product.
  • Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there.
  • Learn how to control your audience by being their friend.

This tribute to his genius is also a guidebook so you can duplicate his success with your own copywriting. Or simply understand how to instantly recognize what is good advertising and what it not.

Marketing (and its advertising) is the one skill that enables you to achieve and maintain your success in any industry, anywhere on this planet. And that's been true throughout history.

How to learn what good marketing (and good advertising) consists of can be found in this book. And if you want to really learn how to write great ads on your own - the simple three step training program is here, too.

Please enjoy this journey to greater ease and profit. The genius of Eugene Schwartz can teach you, starting immediately.

About the Author

Robert Worstell
Robert Worstell

Another over-prolific author/publisher who lives on a working farm in Missouri - and that gives him plenty of time to think and write.

Midwest Journal Press - his publishing presence

Worstell Farms - his farming presence.

The Leanpub 45-day 100% Happiness Guarantee

Within 45 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.

See full terms

Do Well. Do Good.

Authors have earned$10,901,033writing, publishing and selling on Leanpub, earning 80% royalties while saving up to 25 million pounds of CO2 and up to 46,000 trees.

Learn more about writing on Leanpub

Free Updates. DRM Free.

If you buy a Leanpub book, you get free updates for as long as the author updates the book! Many authors use Leanpub to publish their books in-progress, while they are writing them. All readers get free updates, regardless of when they bought the book or how much they paid (including free).

Most Leanpub books are available in PDF (for computers), EPUB (for phones and tablets) and MOBI (for Kindle). The formats that a book includes are shown at the top right corner of this page.

Finally, Leanpub books don't have any DRM copy-protection nonsense, so you can easily read them on any supported device.

Learn more about Leanpub's ebook formats and where to read them

Write and Publish on Leanpub

You can use Leanpub to easily write, publish and sell in-progress and completed ebooks and online courses!

Leanpub is a powerful platform for serious authors, combining a simple, elegant writing and publishing workflow with a store focused on selling in-progress ebooks.

Leanpub is a magical typewriter for authors: just write in plain text, and to publish your ebook, just click a button. (Or, if you are producing your ebook your own way, you can even upload your own PDF, EPUB and/or MOBI files and then publish with one click!) It really is that easy.

Learn more about writing on Leanpub