Snapchat para periodistas
Snapchat para periodistas
Sobre este libro
Para algunos periodistas Snapchat puede ser un reto, pero no por eso hay que renunciar a los impresionantes índices de audiencia que promete. Este libro explica cómo en muchos sentidos Snapchat es una herramienta muy convencional para narrar historias, y describe algunas de las principales técnicas que los profesionales de la prensa pueden emplear para comunicar sus mensajes a una nueva audiencia, usando formatos narrativos atractivos. Aquí encontrará muchísimos ejemplos de buenas prácticas, que pueden servirle de inspiración o fuente de ideas, incluyendo formatos con presentadores hablando a cámara (CBS News), otros donde el hilo conductor son textos y emoticones (BBC), el uso creativo de lápices de colores (Huffington Post), y la forma en que medios como Mashable interactúan con sus seguidores.
Sobre de los autores
Tabla de contenido
-
¿Qué tiene Snapchat que nos hace sentir tan incómodos?
- Comience aceptando su inevitable torpeza snapchatera
- ¿Aplicación para chatear, red social o plataforma de publicación?
-
Historias de Snapchat para periodistas
- Fotorreportajes
- Presentador hablando a cámara
- Entrevistas
- Escenas detrás de cámaras
- La importancia del sonido
- La importancia de una buena iluminación
- Consideraciones sobre la composición
- Duración
-
Lápices, emoticones y filtros
- Cómo usar los lápices
- Emoticones/pegatinas
- Filtros: cámara rápida, cámara lenta, marcas de tiempo y filtros especiales
- Caras animadas: rasgos faciales exagerados, máscaras e intercambios de caras
- La clave está en la variedad
-
Inicios, desarrollos y desenlaces: planificar de antemano
- La planificación de la historia
- Participación
- ¿Para qué tipo de historias se presta más Snapchat?
-
Compartir, medir y guardar su historia
- Métricas
- Cómo saber cuánta gente ha visto sus publicaciones
- Cómo preservar sus historias
- Video vertical en otras plataformas: cómo embeber videos verticales de YouTube
- Cómo encontrar usuarios para seguir en Snapchat
- ¿Y para terminar? 18 consejos más para usar Snapchat
- Mantenerse al día
- Agradecimientos
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