Snapchat for Journalists
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Snapchat for Journalists

How to tell great stories, use the tools, and measure the results

About the Book

Snapchat can be as confusing as it is beguiling for journalists. This book explains how Snapchat is in many ways a very conventional storytelling tool, and outlines some of the techniques journalists can use on the platform to report in compelling new ways for new audiences. Along the way there are plenty of examples of good practice to give you ideas and inspiration, from presenter-led stories by CBS to the use of captions and emojis by the BBC's account, The Huffington Post's creative use of pencils, and Mashable's engagement with users on the platform.


About the Author

Paul Bradshaw
Paul Bradshaw

Paul Bradshaw runs the MA in Data Journalism and the MA in Multiplatform and Mobile Journalism at Birmingham City University, where he is an associate professor. He publishes the Online Journalism Blog, and is the founder of investigative journalism website HelpMeInvestigate. He has written for the Guardian and Telegraph’s data blogs,, Press Gazette, InPublishing, Nieman Reports and the Poynter Institute in the US. Formerly Visiting Professor at City University’s School of Journalism in London, He is the author of the Online Journalism Handbook, now in its second edition, Magazine Editing (3rd Edition) with John Morrish and Mobile-First Journalism with Steve Hill. Other books which Bradshaw has contributed to include Investigative Journalism (second edition), Web Journalism: A New Form of Citizenship; and Citizen Journalism: Global Perspectives.

His books on Leanpub include Scraping for JournalistsFinding Stories in Spreadsheets, the Data Journalism Heist, Snapchat for Journalists, and 8000 Holes: How the 2012 Olympic Torch Relay Lost its Way.

Bradshaw has been listed in’s list of the leading innovators in journalism and media and Poynter’s most influential people in social media. In 2010, he was shortlisted for Multimedia Publisher of the Year. In 2016 he was part of a team that won the CNN MultiChoice African Journalist Awards.

In addition to teaching and writing, Paul acts as a consultant and trainer to a number of organisations on social media and data journalism. You can find him on Twitter @paulbradshaw

About the Contributors

Table of Contents

  • Why are we so uncomfortable with Snapchat?
    • Coming to terms with your inevitable Snapchat naffness
    • Chat app or social network or publishing platform?
  • Snapchat Stories for journalists
    • Photo stories
    • Snapchat ‘pieces to camera’
    • Interviews
    • Behind the scenes
    • The importance of sound
    • The importance of good lighting
    • Considering composition
    • Timing
  • Pencils, stickers and filters
    • Using pencils
    • Using stickers/emojis
    • Snapchat filters: speed up and slow down video, add timestamps and special stamps
    • Lenses: exaggerating facial features, turning them into something else, or swapping faces
    • Variety is key
  • Beginnings, middles and endings: planning ahead
    • Planning your story
    • Engagement
    • What stories does Snapchat suit best?
  • Sharing, measuring and storing your Snapchat Story
    • Metrics
    • Finding out how many people have seen your snaps
    • Storing your Snapchat story
    • Embedding vertical video elsewhere: how to embed a vertical video from YouTube
  • Finding Snapchat accounts
  • The end? 18 more tips on using Snapchat
  • Keeping up to date
  • Acknowledgements

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