Minimum price
Suggested price


An acme for software development organisations

About the Book

Many organisations seek change for the better, but many are destined to fail. This is down to many factors, but not least because organisations lack a clear model of what a quintessential software delivery-led organisation looks like and works like. 

This book is a map or blueprint of the quintessentially effective software delivery-led organisation, in book form. It's a book through which organisations can surface, reflect upon, and compare their collective culture, assumptions, beliefs and practices.

Equipped with such a map, it’s easier to spot where improvements might be made, and more fundamentally, the nature of such improvements, improvements which translate to improved health and success for the whole organisation.

  • Share this book

  • Categories

    • Software Engineering
    • Computers and Programming
    • Software
    • Organizational Psychology
    • Agile
    • Digital Transformation
    • Startups
    • Systems Engineering
    • Engineering
    • Computer Science
  • Feedback

    Email the Author(s)

About the Author

Bob Marshall
Bob Marshall

My name is Bob Marshall and these days I most often describe myself as an Organisational Psychotherapist. Which is to say, I bring psychotherapy techniques out of the therapy room and into the organisation as a whole. When trying to change the culture and thinking of a whole organisation, what better way than Organisational Psychotherapy?

In decades of experience working with technical businesses, I’ve come to realise that technical skills pale into insignificance beside our ability to nurture productive collaborative relationships. If you’re in an organisation that wants to improve things for the better, you may find Organisational Psychotherapy of appreciable benefit.

I have for the past eighteen years headed Falling Blossoms – the UK’s first Organisational Psychotherapy provider – serving organisations undertaking major transformation change in their search to become more humane, people-oriented and productive.

I’m the originator of Rightshifting and the creator of the Marshall Model (Dreyfus for the Organisation), as well as Prod•gnosisEmotioneering and FlowChain; the enterprise-wide approach to developing software-intensive products and services.

Bundles that include this book

Bought separately
Bundle Price

Reader Testimonials

Martin Hogg
Martin Hogg

Collective Beliefs' The Thing

The deeper underpinning of effectiveness is not what we do or how we do it; it's what we collectively believe. To build a truly effective organisation, you need first to understand what highly effective organisations believe... Quintessence provides the first crystal clear description of the things the best organisations believe. Understanding this is your next best step towards a better future. Martin Hogg Senior Director of Software Development, Oracle Corporation

The Leanpub 60 Day 100% Happiness Guarantee

Within 60 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.

Now, this is technically risky for us, since you'll have the book or course files either way. But we're so confident in our products and services, and in our authors and readers, that we're happy to offer a full money back guarantee for everything we sell.

You can only find out how good something is by trying it, and because of our 100% money back guarantee there's literally no risk to do so!

So, there's no reason not to click the Add to Cart button, is there?

See full terms...

80% Royalties. Earn $16 on a $20 book.

We pay 80% royalties. That's not a typo: you earn $16 on a $20 sale. If we sell 5000 non-refunded copies of your book or course for $20, you'll earn $80,000.

(Yes, some authors have already earned much more than that on Leanpub.)

In fact, authors have earnedover $13 millionwriting, publishing and selling on Leanpub.

Learn more about writing on Leanpub

Free Updates. DRM Free.

If you buy a Leanpub book, you get free updates for as long as the author updates the book! Many authors use Leanpub to publish their books in-progress, while they are writing them. All readers get free updates, regardless of when they bought the book or how much they paid (including free).

Most Leanpub books are available in PDF (for computers) and EPUB (for phones, tablets and Kindle). The formats that a book includes are shown at the top right corner of this page.

Finally, Leanpub books don't have any DRM copy-protection nonsense, so you can easily read them on any supported device.

Learn more about Leanpub's ebook formats and where to read them

Write and Publish on Leanpub

You can use Leanpub to easily write, publish and sell in-progress and completed ebooks and online courses!

Leanpub is a powerful platform for serious authors, combining a simple, elegant writing and publishing workflow with a store focused on selling in-progress ebooks.

Leanpub is a magical typewriter for authors: just write in plain text, and to publish your ebook, just click a button. (Or, if you are producing your ebook your own way, you can even upload your own PDF and/or EPUB files and then publish with one click!) It really is that easy.

Learn more about writing on Leanpub