- Part 1: Product Analytics Foundations
- What is Product Analytics?
- Why Product Analytics Matter
- Metrics vs Mission – North Star Thinking
- Measuring the Entire User Journey
- Part 2: Core Product Metrics
- User Metrics and Acquisition
- Conversion Rate
- Daily and Monthly Active Users
- ARPU, ARPPU and ARPDAU
- Lifetime Value (LTV)
- Cost of Acquisition (CAC)
- Part 3: Retention and Behaviour
- User Retention and Stickiness
- Interpreting Retention Curves
- Revenue Retention
- Event-Based Retention
- Churn Analysis and Reactivation
- Part 4: Monetisation and Distribution
- Pricing Models and Revenue Streams
- Monetisation Experiments and A/B Testing
- Distribution Channels
- Product–Channel Fit
- Part 5: Behavioural Insights
- Feature Usage Analysis
- Sentiment and User Feedback
- Segmentation and Device Analysis
- Annex
- Case Study: Dashboards for a Game Studio
- Case Study: Growth Loop in a B2C Product
- Case Study: Distribution in a B2B Product
Product Analytics
The no bull guide for busy people
A practical, no-nonsense guide to product analytics for people who don’t have time for theory. Learn the metrics that actually matter when building, growing, and optimising digital products.
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About
About the Book
Product Analytics: The No Bull Guide for Busy People is a practical guide for product professionals who want to make better decisions using data without getting lost in theory.
Drawing from real experience across dozens of product launches, the book explains the metrics that actually matter when building and growing digital products. It shows how to interpret user behaviour, measure retention, understand monetisation, and connect product metrics to business outcomes.
Rather than presenting analytics as a complex discipline reserved for specialists, this book breaks it down into clear frameworks and real examples. Readers will learn how to measure the full user journey from acquisition to retention and revenue, while avoiding common mistakes in interpreting data.
Whether you're a product manager, game designer, founder, analyst, or marketer, this guide will help you understand what your product data is really telling you, and how to act on it.
Author
About the Author
Hannah Farrugia
Hannah Farrugia is a product strategist, game developer, and founder working at the intersection of product design, analytics, and digital growth. She has led and contributed to dozens of product launches across the gaming and interactive entertainment industries, using data-driven approaches to improve user experience, retention, and monetization.
Through her work in game development and product strategy, Hannah has developed practical frameworks for understanding how users interact with digital products and how teams can translate product data into meaningful decisions. Her experience spans product design, analytics, and business strategy, giving her a holistic perspective on how successful products are built and scaled.
Hannah holds two master’s degrees and is the founder of NBIG, a company focused on developing games and providing product training and consulting to teams building digital products.
Product Analytics: The No Bull Guide for Busy People reflects her belief that analytics should be accessible, practical, and directly useful for the people actually building products.
Contents
Table of Contents
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