Hannah Farrugia is a product strategist, game developer, and founder working at the intersection of product design, analytics, and digital growth. She has led and contributed to dozens of product launches across the gaming and interactive entertainment industries, using data-driven approaches to improve user experience, retention, and monetization.

Through her work in game development and product strategy, Hannah has developed practical frameworks for understanding how users interact with digital products and how teams can translate product data into meaningful decisions. Her experience spans product design, analytics, and business strategy, giving her a holistic perspective on how successful products are built and scaled.

Hannah holds two master’s degrees and is the founder of NBIG, a company focused on developing games and providing product training and consulting to teams building digital products.

Product Analytics: The No Bull Guide for Busy People reflects her belief that analytics should be accessible, practical, and directly useful for the people actually building products.