Conquering Product Ownership
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Conquering Product Ownership

A smart sidekick to help you prepare for your PSPO™ Certification

About the Book

*Note, this book has been updated with Scrum 2020 Guide changes

This book includes 12 chapters + 1 bonus chapter

How will this book help you?

Whether you’re a seasoned Product Manager, Product Owner or are new to the Agile world - there’s always something new to learn. If you are looking to get certified as a Product Owner, or need a different perspective on how to handle practical product scenarios, this book will help.

This is what you get:

Part 1: All the Scrum basics - Whether you are new, or need a knowledge refresh, Part 1 will cover the main points about the history of Scrum, the Roles, Artifacts and Events. This part is straight to the point but comprehensive enough to update you with everything that is Scrum.  

Part 2: All about Products and Product Ownership - What does a Product Owner do? What don’t they do? How do they get a good product out in the market? What tools can they use to help them? This part answers all these questions, and more! Not only does it cover the Product Owner fundamentals, but it includes short descriptions of business and marketing concepts that make a product succeed. This section exceeds the basics of Product Ownership - you’ll have a good grasp of everything from product strategy to product metrics, market personas and more!

Part 3: All about the action - The day to day of a Product Owner, Planning releases, Participating in Scrum Events, Managing the Product Backlog, Requirements gathering - it’s all there! We’ve even included a bonus section that goes through the most common challenging situations that a Product Owner encounters, and how to tackle them.

Reading this book well, will help you get through the first and second PSPO™ certifications. 

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    • Product Management
    • Agile Enterprise
    • Scrum
    • Agile
    • Business Analysis
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Table of Contents

Part 1 page 9

Agile and Scrum Fundamentals

Chapter 1

A little background about Agile

Chapter 2

Scrum Theory



Roles and Responsibilities within Scrum

Scrum Master (SM)

Development Team

Product Owner (PO)

Artifacts within Scrum

Product Backlog (PB)

Sprint Backlog


The Increment

Events Within Scrum

Chapter 3

Estimations and Velocity

Part 2 page 54

Product Ownership

Chapter 4

Product Manager/ment and Product Owner/ship

Strategic (leading to Product Vision, Strategy and Roadmap):



Chapter 5

The Product Owner

Chapter 6

Product Vision

Product Strategy - How do we get there?

Chapter 7

Tools for Business and Product Level Strategies

Miles and Snow’s Organisational Strategies

PEST and SWOT analysis

4Cs Marketing Mix

Product Life Cycle Framework

BCG Growth Share Matrix

Diffusion of Innovation

Chapter 8

Product Roadmap

GO (goal-oriented) Product Roadmap

Now-Next-Later Product Roadmap

Product Value

Value Metrics & Evidence Based Management (EBM)

Thoughts and Predicaments

Digging Deeper

Chapter 9

The EBM Guide

KVA 1 - Time to Market (T2M)

KVM 2 - Current Value (CV)

KVM 3 - Unrealised Value (UV)

KVM 4 - Ability to Innovate (A2I)

Part 3 page 128

Tactical Product Ownership

Chapter 10

Validation, Interaction and Feedback Loops

Empiricism and Product Ownership

The Product Owner Scrum Event Matrix

Product Owner Relationships

Acceptance Criteria and Definition of Done

Chapter 11


Nonfunctional requirements

A little about User Stories

Product Backlog Management

How does this affect the Product Backlog?

What does “Product Backlog management” include?

Chapter 12

Release management

Release Planning


A note about Velocity:

Releases and Risk Management

Release Frequency

Releasing too often

Chapter 13 (Bonus Chapter page 172)

A PO's Tricky Situations - What to do, and when to do it


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