Conquering Product Ownership
Conquering Product Ownership
A smart sidekick to help you prepare for your PSPO™ Certification
About the Book
*Note, this book has been updated with Scrum 2020 Guide changes
This book includes 12 chapters + 1 bonus chapter
How will this book help you?
Whether you’re a seasoned Product Manager, Product Owner or are new to the Agile world - there’s always something new to learn. If you are looking to get certified as a Product Owner, or need a different perspective on how to handle practical product scenarios, this book will help.
This is what you get:
Part 1: All the Scrum basics - Whether you are new, or need a knowledge refresh, Part 1 will cover the main points about the history of Scrum, the Roles, Artifacts and Events. This part is straight to the point but comprehensive enough to update you with everything that is Scrum.
Part 2: All about Products and Product Ownership - What does a Product Owner do? What don’t they do? How do they get a good product out in the market? What tools can they use to help them? This part answers all these questions, and more! Not only does it cover the Product Owner fundamentals, but it includes short descriptions of business and marketing concepts that make a product succeed. This section exceeds the basics of Product Ownership - you’ll have a good grasp of everything from product strategy to product metrics, market personas and more!
Part 3: All about the action - The day to day of a Product Owner, Planning releases, Participating in Scrum Events, Managing the Product Backlog, Requirements gathering - it’s all there! We’ve even included a bonus section that goes through the most common challenging situations that a Product Owner encounters, and how to tackle them.
Reading this book well, will help you get through the first and second PSPO™ certifications.
About the Author
Table of Contents
Part 1 page 9
Agile and Scrum Fundamentals
Chapter 1
A little background about Agile
Chapter 2
Scrum Theory
Inspection
Adaptation
Roles and Responsibilities within Scrum
Scrum Master (SM)
Development Team
Product Owner (PO)
Artifacts within Scrum
Product Backlog (PB)
Sprint Backlog
Increment
The Increment
Events Within Scrum
Chapter 3
Estimations and Velocity
Part 2 page 54
Product Ownership
Chapter 4
Product Manager/ment and Product Owner/ship
Strategic (leading to Product Vision, Strategy and Roadmap):
Scrum
Tactical
Chapter 5
The Product Owner
Chapter 6
Product Vision
Product Strategy - How do we get there?
Chapter 7
Tools for Business and Product Level Strategies
Miles and Snow’s Organisational Strategies
PEST and SWOT analysis
4Cs Marketing Mix
Product Life Cycle Framework
BCG Growth Share Matrix
Diffusion of Innovation
Chapter 8
Product Roadmap
GO (goal-oriented) Product Roadmap
Now-Next-Later Product Roadmap
Product Value
Value Metrics & Evidence Based Management (EBM)
Thoughts and Predicaments
Digging Deeper
Chapter 9
The EBM Guide
KVA 1 - Time to Market (T2M)
KVM 2 - Current Value (CV)
KVM 3 - Unrealised Value (UV)
KVM 4 - Ability to Innovate (A2I)
Part 3 page 128
Tactical Product Ownership
Chapter 10
Validation, Interaction and Feedback Loops
Empiricism and Product Ownership
The Product Owner Scrum Event Matrix
Product Owner Relationships
Acceptance Criteria and Definition of Done
Chapter 11
Requirements
Nonfunctional requirements
A little about User Stories
Product Backlog Management
How does this affect the Product Backlog?
What does “Product Backlog management” include?
Chapter 12
Release management
Release Planning
Forecasting
A note about Velocity:
Releases and Risk Management
Release Frequency
Releasing too often
Chapter 13 (Bonus Chapter page 172)
A PO's Tricky Situations - What to do, and when to do it
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