Lean Experimentation In Action

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Last updated on 2017-02-21

About the Book

Lean experimentation in product development has been sweeping through the tech and startup worlds, yet remains an elusive, abstract concept for many organizations. In Lean Experimentation in Action, experienced lean coaches Maryam Aidini and Kylie Castellaw present a simple and straightforward framework for leanly validating assumptions that could kill your product. Through practical examples and simple templates, you’ll walk away ready to face product fears honestly and make more informed decisions -- the fundamental steps to reducing risk in product development.

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Maryam Aidini

Maryam Aidini has worked with many teams over the years to deliver software products using lean and agile practices. She is currently a Lead Product Manager Consultant at ThoughtWorks London and spends her time coaching clients in the portfolio prioritization, product definition, and software delivery phases of their product life cycles. maryam@lean-experimentation.com

Kylie Castellaw

Kylie has always loved science and art, and came to lean experimentation as a UX designer/researcher and cognitive psychologist. She is currently a lead consultant at ThoughtWorks San Francisco, where she coaches teams to work leanly in portfolio planning, product development, concept ideation, and experience design. kylie@lean-experimentation.com

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