Lean Experimentation In Action
Minimum price
Suggested price

Lean Experimentation In Action

A Concise guide to validating product ideas and avoiding failure

About the Book

Lean experimentation in product development has been sweeping through the tech and startup worlds, yet remains an elusive, abstract concept for many organizations. In Lean Experimentation in Action, experienced lean coaches Maryam Aidini and Kylie Castellaw present a simple and straightforward framework for leanly validating assumptions that could kill your product. Through practical examples and simple templates, you’ll walk away ready to face product fears honestly and make more informed decisions -- the fundamental steps to reducing risk in product development.

  • Share this book

  • Categories

    • Agile
    • Lean
    • Startups
    • Design
    • Management
    • Leadership
    • Software Engineering
    • Non-Fiction
    • Computers and Programming
  • Feedback

    Email the Author(s)

About the Authors

Maryam Aidini

Maryam Aidini has worked with many teams over the years to deliver software products using lean and agile practices. She is currently a Lead Product Manager Consultant at ThoughtWorks London and spends her time coaching clients in the portfolio prioritization, product definition, and software delivery phases of their product life cycles. maryam@lean-experimentation.com

Kylie Castellaw
Kylie Castellaw

Kylie has always loved science and art, and came to lean experimentation as a UX designer/researcher and cognitive psychologist. She is currently a lead consultant at ThoughtWorks San Francisco, where she coaches teams to work leanly in portfolio planning, product development, concept ideation, and experience design. kylie@lean-experimentation.com

The Leanpub 60-day 100% Happiness Guarantee

Within 60 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.

See full terms

80% Royalties. Earn $16 on a $20 book.

We pay 80% royalties. That's not a typo: you earn $16 on a $20 sale. If we sell 5000 non-refunded copies of your book or course for $20, you'll earn $80,000.

(Yes, some authors have already earned much more than that on Leanpub.)

In fact, authors have earnedover $12 millionwriting, publishing and selling on Leanpub.

Learn more about writing on Leanpub

Free Updates. DRM Free.

If you buy a Leanpub book, you get free updates for as long as the author updates the book! Many authors use Leanpub to publish their books in-progress, while they are writing them. All readers get free updates, regardless of when they bought the book or how much they paid (including free).

Most Leanpub books are available in PDF (for computers) and EPUB (for phones, tablets and Kindle). The formats that a book includes are shown at the top right corner of this page.

Finally, Leanpub books don't have any DRM copy-protection nonsense, so you can easily read them on any supported device.

Learn more about Leanpub's ebook formats and where to read them

Write and Publish on Leanpub

You can use Leanpub to easily write, publish and sell in-progress and completed ebooks and online courses!

Leanpub is a powerful platform for serious authors, combining a simple, elegant writing and publishing workflow with a store focused on selling in-progress ebooks.

Leanpub is a magical typewriter for authors: just write in plain text, and to publish your ebook, just click a button. (Or, if you are producing your ebook your own way, you can even upload your own PDF and/or EPUB files and then publish with one click!) It really is that easy.

Learn more about writing on Leanpub