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Building Your Crisis Communication Plan

The Complete Step-By-Step Workbook For 2026

If your response plan is slower than the algorithms spreading the problem, you’ve already lost control. This workbook replaces outdated, 200-page binders with a dynamic 2026 framework designed to survive system failures and outpace cascading polycrises.

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About

About

About the Book

Modern Crisis Response for a Polyrisis World

Throw away the 200-page binder. The singular "crisis" no longer exists.

In 2026, threats don't stay isolated; they cascade, amplify, and interact. If your response plan is slower than the algorithms spreading the problem, you have already lost control.

"Building Your Crisis Communication Plan" is a practical, hands-on workbook designed to replace static, outdated playbooks with a dynamic framework built for the speed of the digital age.

Why this workbook is different:

  • Handle Interconnected Threats: Move beyond single-issue planning. Learn to build responses for scenarios where failures intersect and trigger cascading effects.
  • Streamlined Response Teams: Replace slow, rigid committees with a small Core Hub that activates specific experts (legal, IT, HR) only when necessary.
  • Prioritise At-Risk Audiences: Forget the "General Public". Use precise segmentation to ensure resources and empathy reach the people most affected.
  • Assume Digital Failure: We assume primary channels will go down. The book provides blueprints for pre-built "Dark Sites" and redundant protocols to maintain communication when main systems fail.
  • Modular Messaging: Use pre-vetted message blocks to assemble authentic, legally compliant responses in minutes rather than hours.

Includes the 2026 Digital Template Archive
Gain access to the same practical tools used with global clients, including Readiness Scorecards, Activation Protocols, and Quick Reference Guides for core roles.

Author

About the Author

Philippe Borremans

Philippe Borremans is an independent consultant specialising in risk, crisis, and emergency communication, with over two decades of experience helping organisations prepare for and navigate high-stakes situations.

Throughout his career, he has advised UN agencies, government bodies across Europe and Africa, and multinational corporations. His work focuses on developing practical risk, crisis and emergency communication strategies, designing realistic simulation exercises, and delivering interactive training that builds resilient teams.

Philippe’s expertise is grounded in hands-on experience managing a wide range of real-world events, including public health emergencies, natural hazards, and complex corporate reputation challenges. His strategic approach combines data-driven decision-making with a deep understanding of human factors, ensuring that communication is not only effective but also empathetic. 

Prior to his independent consultancy, he spent a decade at IBM leading corporate and online communications at national and European levels and worked with Porter Novelli International, a leading PR agency..

A thought leader and educator, Philippe frequently lectures at universities and business schools. He is the author of the 2023 book, Mastering Crisis Communication with ChatGPT, and publishes the popular weekly newsletter and podcast, Wag The Dog, which explores the latest trends at the intersection of technology, AI, and crisis management. 

As a past President of the International Public Relations Association (IPRA) and a member of The Resilience Advisors Network, Philippe continues to shape and advance the global crisis communication landscape.

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