Bigger Than This (Bigger Than This)
Bigger Than This
How to Turn Any Venture Into an Admired Brand.
About the Book
What do brands like Planet Fitness, Everlane, and Bombas all have in common? They’re capturing peoples’ emotions and winning customers’ hearts. And they are based on commodity products or services.
Following the success of his #1 bestselling book, “How to Launch a Brand,” acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today’s new world of brand creation. “Bigger Than This” challenges companies – from startups to Fortune 100s – to (re)discover their spark and connect with today’s consumers on a deeper level.
In “Bigger Than This,” Geyrhalter analyzes brands that are based on commodity products – watches, socks, shoes, fish – yet they quickly turn into beloved brands. He emphasizes the importance of storytelling, encouraging brands to embrace 8 simple traits these brands showcase and offers specific, actionable commandments that any brand can implement – story, belief, cause, heritage, delight, transparency, solidarity and individuality. Instead of playing “dress-up,” he wants businesses to uncover the roots of their ventures and share honest, empathetic stories that resonate with consumers, creating a loyal following that leads to strong, successful brands.
Delightfully concise and refreshing, Geyrhalter draws on his personal experience of having helped shape over 60 brands, and intentionally (and noticeably) steps away from marketing fluff and business lingo that often clouds the integrity of marketing books.
William C. Taylor, Co-Founder, Fast Company
Don't just read this book...put it to work inside your company.
"In a world of hyper-competition and non-stop disruption, the only way to stand out from the crowd is to stand for something special. Originality and authenticity have become the essence of strategy. In Bigger Than This, Fabian Geyrhalter offers a set of ideas and a collection of case studies to help you create long-lasting value in head-spinning times. Don't just read this book...put it to work inside your company and in your career."
Shaun Smith, Author of On Purpose
A SMALL BOOK WITH A BIG IDEA
Bigger Than This is a small book with a very big font and an even bigger idea.
David Glaze, Creative Director, Amazon
Expect your copy to become dog-eared
The author's genuine enthusiasm for this topic is infectious. Expect your copy to become dog-eared...you're likely to find yourself referencing it again and again.
Barry Silverstein, Foreword Reviews
Just the right mix of big ideas and practical examples
Bigger Than This has just the right mix of big ideas and practical examples. Fabian Geyrhalter’s book does a superb job of illuminating modern-day branding in a format that makes reading it a pleasure.
Jamie Michele, Reader’s Favorite
Bigger Than This will, within the first few pages, make it clear why the author is such a branding and marketing guru. If you're interested in starting, or taking your existing business to the next level, I'm absolutely certain that Bigger Than This is the very best place to start.
Author of Bold: How to Be Brave in Business and Win
"I highly recommend Bigger Than This. Funny, direct, honest, packed with insights, stories and great tips. Concise and clever: you can read it in an hour and get the wisdom of years"
Heather McGough, Co-Founder, Lean Startup Co.
Essential reading for any entrepreneur who wants their brand to be more empathetic.
Brittany Golob, Editor, Transform magazine
Explore the best ways in which to turn a business into a brand
Refreshingly clear and devoid of jargon, Bigger Than This is full of case studies, insights, and analysis that explore the best ways in which to turn a business into a brand.
5 out of 5
Dr. Alex Mehr, CEO & Co-Founder, Mentorbox
An important book
If you are a business owner, this is an important book.
Ken Plasse, CEO, Fishpeople Seafood
You’re going to want a highlighter for this one.
Bigger Than This is an executive’s guide to the critical qualities, questions, and quirks behind every authentic brand. You’re going to want a highlighter for this one.
Robbie Abed, Inc.com
My Go-To Book
Seth Godin’s and Fabian Geyrhalter's books are my go-to if you're interested in building a brand bigger than your product.
BRANDS IN COSTUMES, About Bigger Than This
THE RESURGENCE OF COMMODITY BRANDS IN TIMES OF INNOVATION AND DISRUPTION
THE 8 COMMODITY BRAND TRAITS AND THEIR COMMANDMENTS
STORY When the background story is bigger than the product
CASE STUDY: FISHPEOPLE SEAFOOD, Fish
BELIEF When values are bigger than the product
CASE STUDY: GEA, Shoes
CAUSE When the cause is bigger than the product
CASE STUDY: BOMBAS, Socks
HERITAGEWhen a sense of location is bigger than the product
CASE STUDY: SHINOLA, Watches
DELIGHTWhen the small delight is bigger than the product
CASE STUDY: POPPIN, Inexpensive Office Supplies
TRANSPARENCYWhen trust is bigger than the product
CASE STUDY: EVERLANE, Apparel
SOLIDARITYWhen solidarity is bigger than the product
CASE STUDY: PLANET FITNESS, Fitness Centers
INDIVIDUALITYWhen customization is bigger than the product
CASE STUDY: FANATICS, Fan T-shirts
THINK BIGGER THAN THIS
ABOUT THE AUTHOR
The Leanpub 45-day 100% Happiness Guarantee
Within 45 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.
See full terms
Free Updates. DRM Free.
If you buy a Leanpub book, you get free updates for as long as the author updates the book! Many authors use Leanpub to publish their books in-progress, while they are writing them. All readers get free updates, regardless of when they bought the book or how much they paid (including free).
Most Leanpub books are available in PDF (for computers), EPUB (for phones and tablets) and MOBI (for Kindle). The formats that a book includes are shown at the top right corner of this page.
Finally, Leanpub books don't have any DRM copy-protection nonsense, so you can easily read them on any supported device.
C++ Best PracticesJason Turner
Level up your C++, get the tools working for you, eliminate common problems, and move on to more exciting things!
Functional Design and ArchitectureAlexander Granin
Software Design in Functional Programming, Design Patterns and Practices, Methodologies and Application Architectures. How to build real software in Haskell with less efforts and low risks. The first complete source of knowledge.
OpenIntro StatisticsDavid Diez, Christopher Barr, Mine Cetinkaya-Rundel, and OpenIntro
A complete foundation for Statistics, also serving as a foundation for Data Science.
Leanpub revenue supports OpenIntro (US-based nonprofit) so we can provide free desk copies to teachers interested in using OpenIntro Statistics in the classroom and expand the project to support free textbooks in other subjects.
More resources: openintro.org.
R Programming for Data ScienceRoger D. Peng
This book brings the fundamentals of R programming to you, using the same material developed as part of the industry-leading Johns Hopkins Data Science Specialization. The skills taught in this book will lay the foundation for you to begin your journey learning data science. Printed copies of this book are available through Lulu.
C++20 is the next big C++ standard after C++11. As C++11 did it, C++20 changes the way we program modern C++. This change is, in particular, due to the big four of C++20: ranges, coroutines, concepts, and modules.
I am a Software Engineer and I am in ChargeAlexis Monville and Michael Doyle
I am a Software Engineer and I am in Charge is a real-world, practical book that helps you increase your impact and satisfaction at work no matter who you work with.
In the book, we will follow Sandrine, a fictional character who learns to think in a new way enabling her to take a different course of action.
Invest In Digital Health - The Medical Futurist's GuideDr. Bertalan Mesko
Artificial Intelligence and Digital Health are booming. In this book, we explain why now it's a good time to invest in Digital Health and give recommendations on where to invest by looking at the top 24 technological trends we find the most promising.
Atomic KotlinBruce Eckel and Svetlana Isakova
For both beginning and experienced programmers! From the author of the multi-award-winning Thinking in C++ and Thinking in Java together with a member of the Kotlin language team comes a book that breaks the concepts into small, easy-to-digest "atoms," along with exercises supported by hints and solutions directly inside IntelliJ IDEA!
The Hundred-Page Machine Learning BookAndriy Burkov
Everything you really need to know in Machine Learning in a hundred pages.
Mastering STM32Carmine Noviello
With more than 600 microcontrollers, STM32 is probably the most complete ARM Cortex-M platform on the market. This book aims to be the first guide around that introduces the reader to this exciting MCU portfolio from ST Microelectronics and its official CubeHAL.
Software Architecture for Developers: Volumes 1 & 2 - Technical leadership and communication
2 Books"Software Architecture for Developers" is a practical and pragmatic guide to modern, lightweight software architecture, specifically aimed at developers. You'll learn:The essence of software architecture.Why the software architecture role should include coding, coaching and collaboration.The things that you really need to think about before...
The Future of Digital Health
6 BooksWe put together the most popular books from The Medical Futurist to provide a clear picture about the major trends shaping the future of medicine and healthcare. Digital health technologies, artificial intelligence, the future of 20 medical specialties, big pharma, data privacy and how technology giants such as Amazon or Google want to conquer...
Cisco CCNA 200-301 Complet
4 BooksCe lot comprend les quatre volumes du guide préparation à l'examen de certification Cisco CCNA 200-301.
CCDE Practical Studies (All labs)
3 BooksCCDE lab
"The C++ Standard Library" and "Concurrency with Modern C++"
2 BooksGet my books "The C++ Standard Library" and "Concurrency with Modern C++" in a bundle. The first book gives you the details you should know about the C++ standard library; the second one dives deeper into concurrency with modern C++. In sum, you get more than 600 pages full of modern C++ and about 250 source files presenting the standard library...
Modern Management Made Easy
3 BooksRead all three Modern Management Made Easy books. Learn to manage yourself, lead and serve others, and lead the organization.
Programming with Ease
3 BooksAlle drei Bände der Serie Programming with Ease in einem Paket. Darin findest du alles, was ich dir zu den wichtigsten Phasen der Softwareentwicklung im Hinblick auf Clean Code Development für langfristig hohe Produktivität sagen kann.Im Band Slicing findest du die Anforderungsanalyse im Rahmen eines iterativ-inkrementellen Vorgehensmodells aus...
2 BooksUnveil the power of Ansible and Vagrant with this bundle at a special price. You'll have everything you need to get started with Vagrant - learn the basics and how to create your virtual development environments, using Ansible as provisioner! About Vagrant Cookbook Vagrant Cookbook is a complete guide to get started with Vagrant and create your...
2 BooksDocker and Kubernetes are taking the world by storm! These books will get you up-to-speed fast! Docker Deep Dive is over 400 pages long, and covers all objectives on the Docker Certified Associate exam.The Kubernetes Book includes everything you need to get up and running with Kubernetes!
Growing Agile: The Complete Coach's Guide
7 BooksGrowing Agile: Coach's Guide Series This bundle provides a collection of training and workshop plans for a variety of agile topics. The series is aimed at agile coaches, trainers and ScrumMasters who often find themselves needing to help teams understand agile concepts. Each book in the series provides the plans, slides, handouts and activity...