Brand Bundle
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Brand Bundle

About the Bundle

Learn how to turn your venture into an admired brand from the ground up by getting this bundle of both of my bestselling books for the lowest price available.

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  • Categories

    • Management
    • Leadership
    • Lean
    • Startups
    • Design

About the Books

Bigger Than This

How to Turn Any Venture Into an Admired Brand.
    • EPUB

    What do brands like Planet Fitness, Everlane, and Bombas all have in common? They’re capturing peoples’ emotions and winning customers’ hearts. And they are based on commodity products or services.

    Following the success of his #1 bestselling book, “How to Launch a Brand,” acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today’s new world of brand creation. “Bigger Than This” challenges companies – from startups to Fortune 100s – to (re)discover their spark and connect with today’s consumers on a deeper level.

    In “Bigger Than This,” Geyrhalter analyzes brands that are based on commodity products – watches, socks, shoes, fish – yet they quickly turn into beloved brands. He emphasizes the importance of storytelling, encouraging brands to embrace 8 simple traits these brands showcase and offers specific, actionable commandments that any brand can implement – story, belief, cause, heritage, delight, transparency, solidarity and individuality. Instead of playing “dress-up,” he wants businesses to uncover the roots of their ventures and share honest, empathetic stories that resonate with consumers, creating a loyal following that leads to strong, successful brands.

    Delightfully concise and refreshing, Geyrhalter draws on his personal experience of having helped shape over 60 brands, and intentionally (and noticeably) steps away from marketing fluff and business lingo that often clouds the integrity of marketing books.

    William C. Taylor, Co-Founder, Fast Company
    Shaun Smith, Author of On Purpose
    David Glaze, Creative Director, Amazon
    Barry Silverstein, Foreword Reviews
    Jamie Michele, Reader’s Favorite
    Andy Milligan
    Heather McGough, Co-Founder, Lean Startup Co.
    Brittany Golob, Editor, Transform magazine
    Clarion
    Dr. Alex Mehr, CEO & Co-Founder, Mentorbox
    Ken Plasse, CEO, Fishpeople Seafood
    Robbie Abed, Inc.com

    12 reader testimonials

    How to Launch a Brand (2nd Edition)

    Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity
    • 333

      Readers

    • EPUB

    This book will guide you through the steps necessary to build a brand from the ground up:

    Step 1 (Chapter 1): Create a brand platform Step 2 (Chapter 2): Devise a brand name Step 3 (Chapter 3): Design your brand's identity Step 4 (Chapter 4): Craft your brand atmosphere touch points

    Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don’t have any customers or marketing outreach and—obviously, since you just launched a new offering—you have no legacy or advocates?

    The simple answer is by design. Design relates to the systematic process you have to adhere to, which is likely the primary reason you are holding this book in your hands. In addition though, design truly holds the key to the success of your new brand. It will set your offering apart to look, feel, and sound like a brand at the time of launch, as opposed to something that might or might not have the power to eventually turn into a brand. This book will teach you how to launch your brand by design.

    In this book I share expert insights based on two decades of professional experience transforming new product and service ventures from ideation phases to tangible brand realities. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.

     Ashish Soni
    Amazon Customer
    James Iliff
    Portland Book Review
    Best Biz Books
    Laura S. Murcek

    6 reader testimonials

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