Fractal Future User's Guide
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Fractal Future User's Guide

How to create and manage a fractal business

About the Book

The Fractal Future User's Guide (FFUG) is not about Agile software development but agile business change.

FFUG predates agile practices like Scrum.

I enjoyed putting my experience of team working into this exploration. I had helped a team accelerate the client product release cycle and more important everyone enjoyed how they worked. All because each person knew exactly what their roles in the organisation were.

It is even more relevant now Scrum has moved into more general development practices.

Read this before you read my current book in draft, which is also about team working.

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    • Teamwork
    • Business Architecture
    • Enterprise Architecture
    • Agile
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About the Author

Melvyn Pullen
Melvyn Pullen

Mostly a software engineer, but loved learning how businesses worked, or didn't.

Table of Contents


  • Introduction 1
  • Fractals 3
  • Traditional growth in business 5
  • Fractal growth in businesses 8
  • Resources of a fractal company 12
  • Fractal organisation of small businesses 17
  • Fractal organisation of large businesses 19
  • Fractal future 22
  • Appendices 24
  • References 33

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