The Innovation Day
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Completed on 2018-03-09
About the Book
Charlie is a forty-something marketing exec at a global hotel group. He loves his job but is suddenly thrown into a world of entrepreneurialism when his joke business idea wins a company-wide innovation competition.
It doesn’t take long for Charlie to realise that he is way out of his depth and that failure and embarrassment are imminent.
Fortunately, he is surrounded by people with different perspectives on life and work, which helps Charlie through his mammoth challenge with fresh approaches such as user-centred design and agile thinking.
The Innovation Day follows Charlie on his turbulent journey of discovery in a world that often seems foreign and counter-intuitive.
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