The Ten Tenets of Better and Intentional Product Craft
Move beyond the feature factory. Product Consciousness bridges the inner game of mindfulness and purpose with the outer game of product strategy to help you build solutions that your customers will actually love.
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About the Book
We have lost our way.
We live in an era of unprecedented product abundance. Yet, despite our endless frameworks, tools, and optimised workflows, a significant proportion of the products we build fail to differentiate themselves, resonate with users, or inspire genuine loyalty. We have spent years optimising how we work, but we have neglected how we think.
Product Consciousness is a philosophy and a practical call to action. It argues that building truly great products requires bridging the Inner Game of the creator (mindfulness, purpose, and ego-free reflection) with the Outer Game of delivery (customer empathy, systems thinking, and sustainable design).
Anchored by the Tenets of Product Consciousness, this book provides a holistic approach to guide you and your team. You will explore how to:
Grounded in real-world case studies and the author's own, behind-the-scenes journey of building GoodWill, an award-winning bootstrapped startup that ultimately had to close its doors, this book proves that even in failure, there is profound learning.
Complete with unique South African anecdotes, actionable "How Might We" frameworks, from empathy mapping to the Strategyzer Learning Card, Product Consciousness is designed for product managers, developers, designers, and leaders who want to move beyond the status quo.
If you want to reignite your passion for your craft, cultivate healthier teams, and build products that leave a lasting, positive legacy in the world, this book is your guide.
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About the Author
Hello Everyone! I'm Nilesh. I am a husband, father to an amazing teenager that is full of energy, and loves to learn, and certainly keeps me young. I love to read, travel and just hang out and talk kak (sh1t in South African slang). I like to ponder things, like why did I put the 1 in shit, you know exactly what I meant, does it make it any better. I also like to digress a lot. I have had a very colourful career, worked at IBM in many disciplines, technical and consulting, PwC (consulting around IT Strategy and Governance, Sasol (a South African petrochemical company), where I headed Information risk and Security, Enterprise Risk Management, lead the enablement of Digital Strategy, and co-led the Agile Centre of excellence. I then went on my own, consulting across these disciplines, and also involved in a startup called GoodWill, the stories of which I share in my first book. I am currently the Lead Business Architect at Old Mutual, one of the largest and oldest Financial Institutions in South Africa.
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