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Predictable Growth
Transform your early marketing efforts into scalable and repeatable growth processes
This book will help you map your market, and find unique marketing opportunities, all the while avoiding the me-too strategies that plague modern marketing.
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About
About the Book
Great. You found product-market fit. Now what?
How do you go from acquiring your first few customers to getting your first thousand?
Do you start blogging and producing content? Do you throw money at advertisements? Do you scour the internet looking for the next growth hack?
To grow your business, you need to, first, lay the foundations of growth.
In this practical marketing book, you'll learn:
- How to learn from your customer base to home in on the best niches for your business
- How to capture and leverage customer insights to identify promising marketing channels
- How to programatically test new marketing ideas and opportunities
- How to double-down on the most effective growth strategies
- How to continuously improve and refine your customer targeting based on customer insights
Packed with insights from dozens of early marketers and hundreds of unique marketing ideas, this book will help you map your market, and find unique marketing opportunities, all the while avoiding the me-too strategies that plague modern marketing.
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Author
About the Author
Étienne Garbugli
Etienne works at the intersection of Technology, Product Design and Marketing. He's a 3-time Startup Founder (Flagback, HireVoice and Highlights), a 5-time entrepreneur and a recognized UX research expert.
Over the last ten years, he has validated no less than 25 businesses for clients and personal projects, met hundreds of entrepreneurs, ran countless tests, and tried all existing methodologies to learn how to cheaply validate business ideas. Etienne is an entrepreneur and world-traveller.
Episode 256
An Interview with Étienne Garbugli
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