O Modelo 4 E
O Modelo 4 E
uma abordagem prática para inovação e transformação digital
Sobre o Livro
O modelo 4E — Entenda, Experimente, Explore, Evolua — é um processo para inovação e transformação digital. Assim como um círculo não tem fim, o modelo 4E deve ser repetido continuamente para a elaboração, melhoria e ajustes nas funcionalidades dos produtos digitais. Baseado nos conceitos de Service Design e Lean StartUp, o modelo auxilia o negócio a criar e evoluir seus produtos digitais com foco no aprendizado sobre seus clientes e nas suas necessidades.
- Sobre Paulo Caroli
- Sobre Adriane Lemos
- Sobre a Editora Caroli
Quem não inovar vai desaparecer
- O mercado muda e o produto precisa mudar
Não tenha medo
- o aprendizado deve direcionar o seu negócio
Produtos além de projetos
- Como reiniciar o ciclo e continuar inovando?
- O modelo 4E
- Quem não inovar vai desaparecer
Entreviste os stakeholders para entender processos
- Pesquisas qualitativas com usuários
- Qual experiência meu consumidor espera ter com minha empresa e meus produtos?
- Pense sempre em objetivos de negócio
- Preciso de um carrinho de cortar grama!
- Entreviste os stakeholders para entender processos
Práticas para experimentar
- Toda idéia é válida
- Idear, Experimentar, Tentar de novo
- Protótipo não é produto
Sprints de Experimentação
- The Experimentation Sprint
- The Experimentation Sprint meetings
- The Experimentation team
- Idea and experiment
- The Experimentation board
- The Experimentation Sprint backlog (optional)
- Práticas para experimentar
Qual o produto mínimo viável para cortar grama?
- Onde está o MVP?
- Como definir o MVP?
- Exemplos de MVP
- Qual o produto mínimo viável para cortar grama?
Pense na evolução contínua do produto!
- Evolua de acordo com o feedback dos usuários
- Reinicie o ciclo continuamente para se manter inovando
- Pense na evolução contínua do produto!
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