MyStartUp
MyStartUp
Agile, Lean e Design Thinking integrados dando dinâmica a um modelo de negócios
Sobre o Livro
Sobre os Colaboradores

Tenho formação na área de Computação e mais de 20 anos de experiência de ensino nesta área. Na pós-graduação me dediquei ao estudo de Sistemas Distribuídos e tenho pesquisado sobre Web Semântica e suas aplicações desde 2004, incluindo estágio pós-doutoral em Leeds-UK.
Coordenei vários projetos de pesquisa, notadamente sobre semântica e serviços, com apoio financeiro de agências de fomento e colaboração de pesquisadores e alunos de graduação e pós-graduação.
A redução da participação feminina na área de TI motivou o projeto CODE GIRL, da qual sou coordenadora e co-fundadora, em parceria com ex-alunas do IFRN.

É Professora Adjunta da Escola de Ciências e Tecnologia (ECT) da Universidade Federal do Rio Grande do Norte (UFRN); vice-coordenadora do Programa de Pós-Graduação em Ciência, Tecnologia e Inovação da UFRN; co-criadora e coordenadora da ComC&T, cuja missão institucional de Assessoria de Comunicação e Produtora de Conteúdo da ECT é alicerçada na pesquisa em inovação comunicacional; e co-fundadora e integrante da Incubadora de Processos Acadêmicos, Científicos e Tecnológicos Aplicados (inPACTA) da ECT. Possui o bacharelado (1996 - UFRN), o mestrado (1999) e o doutorado (2006), pela Universidade de São Paulo, em Física, e especialização em Jornalismo Científico, pela Universidade Estadual de Campinas (Unicamp, 2006). Integrou o Núcleo de Aplicação de Tecnologias Avançadas (NATA), entre 2011 e 2013, que configurou-se como a primeira incubadora da UFRN e originou o atual ecossistema de incubadoras da instituição. Atuou como pesquisadora-tecnologista do Instituto Nacional de Metrologia, Normalização e Qualidade Industrial, entre 2007 e 2010, colaborando com a implantação da padronização primária da grandeza resistência elétrica, por meio do efeito Hall quântico. Em 2006, exerceu atividades de repórter-pesquisador no Laboratório de Estudos Avançados em Jornalismo (LabJor) da Unicamp. Tem experiência em Inovação e Empreendedorismo; Metrologia e Qualidade; Divulgação Científica e Física da Matéria Condensada, com ênfase em medições realizadas em condições de baixas temperaturas e altos campos magnéticos. Atualmente, desenvolve pesquisa na área de negócios tecnológicos, centrando interesse na investigação sobre a cultura e ecossistemas de inovação, de forma plural e multi dimensional e disciplinar, evidenciando as temáticas: tríplice hélice; criatividade, comunicação e conectividade.
Table of Contents
- Disclaimer
- Agradecimentos
-
Negócios falham!
- Por que e como inovar?
- Por que startups falham?
- Business Model Canvas (BMC)
- Lean
-
Design Thinking (DT)
- Onde a estratégia atende a execução…
- Job To Be Done (JTBD)
- Job To Be Done (JTBD) e Design Thinking (DT) são meios para um mesmo fim
-
Scrum
- E se usar só Scrum?
- Construir não é um passo simples..
- Na minha vivência como empreendedora…
- Vamos logo para a pergunta
- Juntando tudo isso: MyStartUp
- MyStartup no Trello
-
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- WIP (Writing In Progress)
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