Lean Publishing (IndexAI)
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Lean Publishing (IndexAI)

About the Book

This book explains the philosophy behind Leanpub.

While Lean Publishing is a relatively short book at just over 100 pages and 20,000 words (about novella length), I put a lot of thought, research and work into it. Had I put less work into it, it would have been 200 pages and less entertaining.

So, what's in the book?

Quite simply, the definitive introduction and guide to Lean Publishing.

Lean Publishing is the act of publishing an in-progress ebook using lightweight tools and many iterations to get reader feedback, pivot until you have the right book and build traction once you do.

This book examines the Lean Publishing idea in depth, considering both the meaning and the origin of the various aspects of Lean Publishing.

The first chapter, Definition, examines the definition of Lean Publishing in length, going deep into each of its components. This chapter is the basis of the Lean Publishing Manifesto at https://leanpub.com/manifesto.

The second chapter, Origins, considers the origins of Lean Publishing. These include everything from Victorian serial fiction, fan fiction, beta books, blogs, and my own experiences.

The third chapter, Practice, is a short discussion of Lean Publishing practice for both authors and publishers. Leanpub is also discussed, as it's our attempt to implement these ideas...

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About the Author

Peter Armstrong
Peter Armstrong

Peter Armstrong is the founder and CEO of Leanpub. He has over two decades of experience in software, including eight years as a developer at Silicon Valley startups. He founded Ruboss in 2008, and launched Leanpub in 2010.

Peter coined the term Lean Publishing. Lean Publishing is the act of publishing an in-progress book using lightweight tools and many iterations to get reader feedback, pivot until you have the right book and build traction once you do.

Peter is the creator of Markua, the Markdown dialect used on Leanpub. He is the author of a number of books, including Lean Publishing, Aphantasia and Programming for Kids. He has a BSc in Computer Science and Psychology from the University of Victoria, and he and his wife live in Victoria, BC.

Table of Contents

    • Introduction
    • Definition
      • Lean Publishing is the act of publishing an in-progress book…
      • …using lightweight tools…
      • …and many iterations…
      • …to get reader feedback…
      • …pivot until you have the right book…
      • …and build traction once you do.
    • Origins
      • Charles Dickens, The Pickwick Papers and the Rise of Serial Fiction
      • Wilkie Collins, Mary Elizabeth Braddon and the Rise of Sensation Fiction in 1860s Victorian England
      • Serial Fiction Worldwide in the 1800s
      • Master of the Universe and Fifty Shades of Grey: Serial Fiction and Fan Fiction
      • The Technology Adoption Lifecycle
      • From Blogs to Books
      • Flexible Rails
    • Practice
      • A Sports Metaphor for Publishers
      • Leanpub: Lean Publishing as a Service
    • Appendices
      • Real Artists Reject the Null Hypothesis
      • Acknowledgments
      • References

Causes Supported

Watsi

https://watsi.org

Watsi is a global crowdfunding platform for healthcare that enables anyone to donate as little as $5 to directly fund life-changing medical care for people in need. 100% of every donation funds medical care and we are dedicated to complete transparency.

Watsi (watsi.org) is the first global crowdfunding platform for healthcare, enabling anyone to directly fund low-cost, high-impact medical care for people in need. 100% of every donation on Watsi’s platform directly funds medical care for patients, the organization does not take a cut for its operations. Since launching in August of 2012, Watsi has funded medical care for more than 700 people in 16 countries.

The Leanpub 60 Day 100% Happiness Guarantee

Within 60 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.

Now, this is technically risky for us, since you'll have the book or course files either way. But we're so confident in our products and services, and in our authors and readers, that we're happy to offer a full money back guarantee for everything we sell.

You can only find out how good something is by trying it, and because of our 100% money back guarantee there's literally no risk to do so!

So, there's no reason not to click the Add to Cart button, is there?

See full terms...

Earn $8 on a $10 Purchase, and $16 on a $20 Purchase

We pay 80% royalties on purchases of $7.99 or more, and 80% royalties minus a 50 cent flat fee on purchases between $0.99 and $7.98. You earn $8 on a $10 sale, and $16 on a $20 sale. So, if we sell 5000 non-refunded copies of your book for $20, you'll earn $80,000.

(Yes, some authors have already earned much more than that on Leanpub.)

In fact, authors have earnedover $14 millionwriting, publishing and selling on Leanpub.

Learn more about writing on Leanpub

Free Updates. DRM Free.

If you buy a Leanpub book, you get free updates for as long as the author updates the book! Many authors use Leanpub to publish their books in-progress, while they are writing them. All readers get free updates, regardless of when they bought the book or how much they paid (including free).

Most Leanpub books are available in PDF (for computers) and EPUB (for phones, tablets and Kindle). The formats that a book includes are shown at the top right corner of this page.

Finally, Leanpub books don't have any DRM copy-protection nonsense, so you can easily read them on any supported device.

Learn more about Leanpub's ebook formats and where to read them

Write and Publish on Leanpub

You can use Leanpub to easily write, publish and sell in-progress and completed ebooks and online courses!

Leanpub is a powerful platform for serious authors, combining a simple, elegant writing and publishing workflow with a store focused on selling in-progress ebooks.

Leanpub is a magical typewriter for authors: just write in plain text, and to publish your ebook, just click a button. (Or, if you are producing your ebook your own way, you can even upload your own PDF and/or EPUB files and then publish with one click!) It really is that easy.

Learn more about writing on Leanpub