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A practical guide to entrepreneurship and venture creation

About the Book

Many of us have an idea which we believe we can develop into a business. Most believe they can be the next overnight success. This book gives a practical step by step guide to developing your market and how to find your first customer and get sufficient traction to scale. Also detailing all the issues you need to focus on along the way

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    • Innovation Management
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About the Author

Michael Nyenes
Michael Nyenes

I have been a management consultant for the last 20 years. Firstly dealing with large organisations to assist in the development of quality and associated management systems. In 2002, I started a Manufacturing advisory center in Rustenburg, South Africa.

The Manufacturing Advisory center was later incorporated into the Small Enterprise Development Agency in 2006 and I have been there ever since. In that time I have focused more on start-up enterprises and entrepreneurship. Essentially I have migrated from big business to start-ups enterprises and entrepreneurship.

In the last 5 years I have been part of the Global Cleantech Innovation Program as a mentor. This experience is directly related to startups and early stage ventures who need to de-risk and find their first customers. The book is specific to that activity.

I started my career back in 1980 as an apprentice and worked my way up to the position of Factory manager before being recruited into the consulting field by an ex colleague in 1998

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