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Field Guide To Small Business

People ask me all the time what I think the American dream is, and I will always say being your own boss. Everyone wants to work for themselves. Anyone who has ever worked at a job thinks about how great it would be to be the boss. Being the boss is great but it’s not always fun being a business owner has its challenges.

I think when people think of being the boss, they think of all the glory that comes with it, making their own hours, not answering to anyone. I am here to tell you that if that’s what you think being self-employed is like, you are dead wrong. Every customer you deal with is your boss; they are spending their hard-earned money for your product or service you have to make them happy so you get their return business.

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About

About

About the Book

This book covers the essentials of small business from a standpoint of what you need to know and what you need to do to succeed. This book uses real-world stories and scenarios to explain business strategies and information. Going over everything from creative financing to start your business, to work ethic, and everything else needed to succeed.

Author

About the Author

Brandon Lipani

If you stumbled along this book or are someone who bought this book because they know me, my podcast, my blog or are a friend, coworker or interested in security let me tell you a little about myself.

I am a technology blogger, podcaster, and entrepreneur. I have worked in the computer security and administration field all of my adult life with a long list of certifications. I mostly specialize in Microsoft, Mac, and Linux. My certifications include

­ CompTIA A+

­ CompTIA Network+

­ CompTIA Linux+

­ CompTIA Security+

­ Microsoft Certified Technical Professional

­ HP Professional

As a teenager, I was involved in computer vo-tech and pursue college in Information Technology. I got into computers and electronics after finding a love of ham radio early in my childhood life. I felt computers was a better fit for me then electronics and enjoyed it much more and wanted a career in the field.

After graduating college summa cum laude I started his first computer business which became a success, then later reincorporated and branched out into advanced systems architecture including Linux and Windows server infrastructure, routing and security.

After the success of my business, I wanted to pursue a deeper learning of security. In college, I took many classes in technical writing and security which help encourage my pursuit of technology journalism and Lipani Security LLC.

My Web Site - https://lipanisecurity.com

Contents

Table of Contents

Getting Started

  1. The Hours
  2. Work Ethic
  3. Needing The Money
  4. Calculated Risk
  5. Timing Is Everthing
  6. Momentum
  7. Growth

Every Business Has To Start Some Where

  1. Starting Out
  2. Startup Funding
  3. What Kind of Business Are You
  4. Pivoting
  5. Quality
  6. Supply And Demand

You Need Customers

  1. Know Your Market
  2. Types of Sales
  3. Marketing
  4. Brand Awareness
  5. Product Location
  6. Follow Up

Selling

  1. Being Different
  2. Types of Buyers
  3. Qualify people
  4. Rapport and Trust
  5. Sales Objections
  6. Selling Vs Service
  7. Appearance
  8. Wording Is Important

Deal Making

  1. Preparation
  2. Bargaining Power
  3. Negotiation
  4. 70/30 Rule
  5. Stay On Task
  6. The Other Side
  7. Don’t Be In A Hurry
  8. Walking Away

Ups And Downs

  1. 2008 Recession
  2. Covid 19
  3. Nothing You Can Do
  4. Staying On Top
  5. Thing Changing All The Time
  6. Burnout

Business Models

  1. Brick and Mortar
  2. Multi-Level Marketing
  3. Freemium
  4. Subscription
  5. At Cost
  6. Cost Subsidization
  7. Bait and Hook
  8. Online Sales
  9. Franchise
  10. Licensing
  11. White Label
  12. What Works

Problem Solving

  1. What’s The Problem?
  2. Run Towards The Problem
  3. Employees
  4. Find The Answer Yourself
  5. Not Every Solution Is Great
  6. Turning A Negative Into Positive

Invest In Yourself

  1. Buying More Time
  2. Set Goals
  3. Your Fund
  4. Meeting People
  5. Invest In Your Future
  6. Your Health

Exit Strategy

  1. Acquisition
  2. Peacing Things Out
  3. Silent Partner
  4. Family Business
  5. Just The Business
  6. Timing

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