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Copywriter Workbook
Master copywriting by doing it: 16 modules, 35+ templates, 16 worksheets, and a full portfolio project — learn to write copy that gets read, clicked, and acted on.
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About the Book
The Copywriter Field Workbook — Expanded Edition 2.0
A hands-on, practice-first guide to doing the real job of a copywriter: cracking a brief, writing headlines that earn attention, drafting landing pages and emails that convert, editing your own copy, running A/B tests, and shipping on deadline.
Built on the rule 5% Theory, 95% Practice, this is not a textbook — it’s a doing manual. You work through 16 complete modules, from understanding the role and building your toolkit, to persuasion frameworks (AIDA, PAS, FAB), channel-specific writing for web, email, ads, and social media, all the way to measuring results and launching a full capstone campaign for your portfolio.
Inside you’ll find:
✅ 35+ Templates & Swipe Scripts
✅ 16 Fill-in Worksheets
✅ Real examples, before/after rewrites, and clear checklists
✅ Standard international marketing terminology
Perfect for aspiring copywriters, career switchers, junior marketers, business owners, and trainers. Whether you study alone or use it in class, every concept turns into a skill you can prove and use immediately.
From the Career Skills Field Workbook Series — practical guides that teach real jobs through real tasks.
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Kompri Kompri
KOMPRI is an educator, author, and creator of practical learning tools focused on building hands-on, skill-first resources for professionals and learners worldwide. With a strong belief that people learn best by doing rather than just reading, KOMPRI designs workbooks and guides that are 95% practice and only 5% theory — providing clear frameworks, step-by-step runbooks, ready-to-use templates, and real-world examples that you can apply immediately. As the creator of the Career Skills Field Workbook Series, KOMPRI helps individuals master essential professional skills — from bookkeeping and client success to business operations — with content written in clear, international workplace terminology. These materials are used by self-learners, career changers, students, and trainers across the globe to build practical, job-ready competence and confidence. Every resource is built on the idea that the best way to master a role is to work through it, practice it, and turn knowledge into reliable, repeatable skill.
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