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Copywriter Workbook
Master copywriting by doing it: 16 modules, 35+ templates, 16 worksheets, and a full portfolio project — learn to write copy that gets read, clicked, and acted on.
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About the Book
The Copywriter Field Workbook — Expanded Edition 2.0
A hands-on, practice-first guide to doing the real job of a copywriter: cracking a brief, writing headlines that earn attention, drafting landing pages and emails that convert, editing your own copy, running A/B tests, and shipping on deadline.
Built on the rule 5% Theory, 95% Practice, this is not a textbook — it’s a doing manual. You work through 16 complete modules, from understanding the role and building your toolkit, to persuasion frameworks (AIDA, PAS, FAB), channel-specific writing for web, email, ads, and social media, all the way to measuring results and launching a full capstone campaign for your portfolio.
Inside you’ll find:
✅ 35+ Templates & Swipe Scripts
✅ 16 Fill-in Worksheets
✅ Real examples, before/after rewrites, and clear checklists
✅ Standard international marketing terminology
Perfect for aspiring copywriters, career switchers, junior marketers, business owners, and trainers. Whether you study alone or use it in class, every concept turns into a skill you can prove and use immediately.
From the Career Skills Field Workbook Series — practical guides that teach real jobs through real tasks.
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About the Author
Kompri Kompri
Kompri is an academic, author, investor, and educator based in Jambi, Indonesia. He holds a doctorate in Education Management and has written thirty-five books and fifty scholarly works. Alongside his academic career he builds digital tools and sells his books to readers around the world. The Expertise Engine sets down the method behind that work, so that any reader, in any country, can turn what they know into a product.
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