Charge More, Talk Less

If that sentence makes your stomach drop, this book is for you.

You have a day job and one quiet hour in the evening. You sell one small thing: a spreadsheet template, a short ebook, a kit, a mini course, or a fixed-price service. And you priced it at $9 or $19 because anything higher felt arrogant.

Here is the catch. Cheap is loud. A low price does not protect you from questions, discount requests, or "quick calls". A clear price, written down, with three honest tiers, a refund line you can live with and a one-page discount policy, can answer most of them before they reach your inbox.

This is a pricing book for introverts. One rule runs through every chapter: if a pricing move needs you to talk live, you get the written version, or we drop it.

• A price apology audit for the sentences on your page that say sorry
• A one-page Value Worksheet you fill in alone
• Three-tier tables for an ebook, a template and a small service, where the top tier adds assets, not your evenings
• A copy-ready pricing page skeleton with a six-question money FAQ
• A four-question price survey you send by email instead of guessing
• A price-increase email that thanks early buyers without apologizing
• An intake form, a one-page proposal and a polite reply to "Can we hop on a quick call?"
• Four refund lines and a Discount Policy page
• Twelve copy-paste replies to "Can I get a discount?" (student, non-profit, "I can't afford it", "Will it go on sale?", "My company will pay", and more)
• A simple promo calendar and the 30-Day Quiet Price Test, which tracks sales, refunds and how many conversations each 100 buyers cost you

The examples are real, dated and sourced: Adam Wathan's $29 / $59 / $135 ebook packages, Patrick McKenzie raising Bingo Card Creator from $24.95 to $29.95 while he still had a day job, Derek Sivers noticing that $35 felt about the same as $25, Josh Comeau's written discount policy, and the MIT chocolate study where cutting both prices by one cent made the free option win. Every study comes with its caveat, and the famous jam study, which does not replicate reliably, is flagged as such.

No fake "was" prices. No fake countdowns. No invented scarcity. No objection-handling scripts for calls. No income promises: it shows you how to price, not what you will earn.

14 short chapters, each ending with a "Tonight" box of tasks that fit in one evening hour, copy-ready templates throughout, three running worked examples (a pharmacist with a spreadsheet, a developer with an ebook, a bookkeeper with a small service), and a sources appendix.

1. Your Price Is an Apology
2. Cheap Customers Write Longer Emails
3. Hourly Billing Is a Confession
4. The First Number Wins
5. Three Doors, No Calls
6. $39 Is Not a Typo
7. Raise It and Say Thank You
8. Stop Saying Yes to Custom Work
9. "Can We Hop on a Quick Call?"
10. The Guarantee That Ends the Argument
11. "Can I Get a Discount?"
12. Discounts Make Your Product Worse
13. Traps That Make You Cheap Again
14. The 30-Day Quiet Price Test

Appendix: Sources and Further Reading

Introverted professionals with a day job who sell, or are about to sell, a template, ebook, kit, short course or productized service, and want to handle every money question in writing.

Consultants who enjoy discovery calls, agencies, SaaS founders tracking churn, or anyone looking for salary negotiation tips.

Don't Build an App (what to build), Kill The Good Options (what deserves your hour), Build While They Sleep (shipping in one quiet hour a night) and Sell Without Small Talk (your first 100 customers). This book is the money step.