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The chief flow officer

Leading complex systems through flow, tao, and organizational coherence

Most organizations do not fail because they lack talent or tools, they fail because things stop flowing.

This book offers a calm and practical way to see where movement breaks, and how to restore it without force.

It is an invitation to lead by listening, rather than pushing.

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About

About

About the Book

This book explores how flow can become a practical lens for leading complex organizations, not as a framework to impose, but as a way of sensing where movement is natural and where resistance is accumulating.


Drawing from taoist philosophy, systems thinking, and real experience in technology and education, the book introduces the figure of the chief flow officer, not as a new executive title, but as a responsibility within the system, one that focuses on restoring movement between ideas, people, decisions, and structures.


Rather than offering step by step methods, the book walks through the life of ideas, from ideation to change acceptance, showing how flow emerges or breaks at each stage, and how leaders can learn to act without forcing outcomes. It is written for those who work inside complexity and feel that tools alone are no longer enough, for those who sense that something deeper must shift before systems can move again.

Author

About the Author

Juan Manuel Ortiz
Juan Manuel Ortiz works at the intersection of technology, education, and organizational systems. He holds a master’s degree in computer science and has led complex technology and learning environments across different contexts. His interests span philosophy, systems thinking, decentralized technologies, quantum computing, and the ways human organizations evolve under complexity. Outside of work, he is deeply connected to movement, music, and dance, disciplines that continue to shape how he understands rhythm, balance, and flow.

Contents

Table of Contents

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