Books

La maggior parte delle aziende sostiene di essere agile. Poche lo sono davvero. I rituali sono cambiati, ma la mentalità “waterfall” è rimasta. Questa guida illustra come si presenta il vero approccio agile attraverso una storia concreta: un team autonomo che, in otto settimane, è passato da un problema aziendale a un impatto misurabile. Scoperta continua, TDD, feature flag, nessun story point. Pratiche che puoi mettere in atto già da lunedì.

事実と解釈を切り分け、本当に取り組むべき課題を見極め、矛盾を捉え、大きなコストをかける前に解決策を検証するための実践書である。土台となるのは、TRIZ、システム思考、認知行動アプローチ、JTBDである。

Um livro prático sobre como separar os factos das interpretações, identificar o verdadeiro problema, detetar contradições e testar soluções antes de nelas investir recursos significativos. Tem por base a TRIZ, o pensamento sistémico, a abordagem cognitivo-comportamental e o JTBD.

Практична книжка про те, як відокремлювати факти від інтерпретацій, знаходити задачу, яку насправді треба розв’язати, бачити суперечності й перевіряти рішення до значних витрат. В основі — ТРВЗ, системне мислення, когнітивно-поведінковий підхід і JTBD.

Un libro pratico su come distinguere i fatti dalle interpretazioni, individuare il vero problema, riconoscere le contraddizioni e verificare le soluzioni prima di sostenere costi rilevanti. Alla base: TRIZ, pensiero sistemico, approccio cognitivo-comportamentale e JTBD.

Un livre pratique pour distinguer les faits des interprétations, cerner le véritable problème, repérer les contradictions et tester les solutions avant d’engager des dépenses importantes. Il s’appuie sur la TRIZ, la pensée systémique, l’approche cognitivo-comportementale et la méthode JTBD.

Un libro práctico sobre cómo separar los hechos de las interpretaciones, identificar el verdadero problema, detectar contradicciones y poner a prueba las soluciones antes de asumir costes elevados. Se basa en TRIZ, el pensamiento sistémico, el enfoque cognitivo-conductual y JTBD.

Ein praxisnahes Buch darüber, wie Sie Fakten von Interpretationen trennen, das eigentliche Problem erkennen, Widersprüche sichtbar machen und Lösungen prüfen, bevor hohe Kosten entstehen. Im Mittelpunkt stehen TRIZ, Systemdenken, ein kognitiv-verhaltensorientierter Ansatz und JTBD.

Great products are built by great systems and visionary leaders. The Scalable Product Manager explores how modern product leaders move beyond feature delivery to drive strategy, align teams, manage complexity, and create sustainable growth. Discover the principles, frameworks, and mindset needed to scale products, organizations, and impact.

Most product organizations don't fail for lack of ideas — they fail because nobody designed the system connecting strategy to execution. This practitioner's field manual shows product leaders how to align strategy, governance, discovery, and culture at scale, with real cases from Lagos to London to San Francisco.

A practical guide to separating facts from interpretations, identifying the real problem, spotting contradictions, and testing solutions before committing substantial resources. It draws on TRIZ, systems thinking, a cognitive-behavioral approach, and JTBD.

The product playbooks built for Silicon Valley break the moment the internet drops, the currency crashes, or the regulator rewrites the rules at midnight. This book provides the alternative: a battle-tested system for building products that thrive under uncertainty, drawn from real experience across Africa, Southeast Asia, and Latin America. If you build products in the real world, this is your field guide.

Практическая книга о том, как отделять факты от интерпретаций, находить настоящую задачу, видеть противоречия и проверять решения до серьёзных затрат. ТРИЗ, системное мышление, когнитивно-поведенческий подход и JTBD.

Organizations face a "vicious cycle" of rushed, low-quality, delivery; trying to be all things to all people. Doing the right work at the right time often means the difference between success and failure.

A new executive seat has emerged in B2B Enterprise — and no manual existed for it. Until now. The Chief Product and Marketing Officer is the first operating playbook for the integrated product-and-marketing role, built around the five-stage CPMO Loop and six cross-cutting disciplines. For sitting CPMOs, the leaders climbing toward the seat, and the CEOs deciding whether to create it.