Competing against Incumbents
About the Book
This book is an exploration of lessons that Plato's Allegory of the Cave delivers both for incumbents, and their serious contenders. As such, it doesn't cater only to those competing against incumbents, but also to those incumbents who have long enjoyed a fortified position thanks to an enduring market share.
It has been written based on actual, real-life, hard-won experiences in successfully competing against long-standing, complacent incumbents, whose products had for decades been considered to be a safe bet, the obvious choice, unexciting but acceptable, despite an outdated and cumbersome UX/UI, a charging model curtailing affordability, tired brand-focused marketing targeting customers' complacency, etc.
Yet, it has also been informed by my own working experience and observations of how premium incumbent brands (fail to) react and (rarely) respond to new contenders, even when those contenders pose significant threats to the incumbent's market share.
The book contains a breakdown of the applicability of the allegory on such situations, exploring them from both sides. Because, ultimately, even a serious new contender would greatly like to dethrone the past incumbent, and build its own allegorical Cave.
- Before we begin
- The surface
- The trap of the Cave
- The shadows on the wall
- The procession of the guards
- The distortion of reality
- The exposure to reality
- The probability of escaping
- The attempt to convince
- The attempt to escape
Business as usual, for incumbents
- Just don’t rock the boat, OK?
- Customers, sleep tight
- Guardians and prisoners of the proverbial Cave
The role of the contenders, and their opportunity
- Serious contenders
- Between Caves
- About the Author
The Leanpub 60-day 100% Happiness Guarantee
Within 60 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.
See full terms
80% Royalties. Earn $16 on a $20 book.
We pay 80% royalties. That's not a typo: you earn $16 on a $20 sale. If we sell 5000 non-refunded copies of your book or course for $20, you'll earn $80,000.
(Yes, some authors have already earned much more than that on Leanpub.)
In fact, authors have earnedover $12 millionwriting, publishing and selling on Leanpub.
Learn more about writing on Leanpub
Free Updates. DRM Free.
If you buy a Leanpub book, you get free updates for as long as the author updates the book! Many authors use Leanpub to publish their books in-progress, while they are writing them. All readers get free updates, regardless of when they bought the book or how much they paid (including free).
Most Leanpub books are available in PDF (for computers) and EPUB (for phones, tablets and Kindle). The formats that a book includes are shown at the top right corner of this page.
Finally, Leanpub books don't have any DRM copy-protection nonsense, so you can easily read them on any supported device.