Dive into the real-world journey of building a production-ready Product Data Management REST API with Phoenix Product Codex. This isn't just another Elixir or Phoenix tutorial, but a practical, hands-on tale of solving a critical business problem, straight from the trenches of a family-run industrial-equipment trading business. If you’ve ever wondered how to turn the "master data" of an expansive product portfolio into a structured, scalable system, this book is your guide.

In Phoenix Product Codex, you'll follow Isaak's path of implementing a REST API in Elixir and Phoenix on the basis of a pragmatically-implemented scrappy prototype that began years ago with government-mandated electronic invoicing, to a properly implemented self-hosted solution that has been serving as the Single Source of Truth of product data of two companies for five years. 

Learn how to develop and deploy a robust and production-ready REST API using Elixir, Phoenix, Ecto, and SQLite, all while tackling real-world business conundrums, such as thinking about the database schema, organizing tables and modules in domains, considering how to codify a product catalog from scratch, issuing unique item codes with tricks that reduce the probability of typos wreaking havoc, using external APIs to validate data, keeping external data up-to-date with a GenServer, and ensuring data integrity even as the product portfolio grows in size and complexity. This book isn’t about a toy project or yet another to-do list, shopping cart, or Pokedex; it’s about shipping functional (in more ways than one) software that has kept a business running, day in and day out.

Much like Northwind Elixir Traders, what sets this book apart from other Phoenix tutorials is its blend of technical depth and business insights. You'll not only master the nuts and bolts of building a REST API, such as domain modeling, database design and migrations, authentication and authorization, rate limiting, third-party API integrations, and GenServers, but you'll also learn about the business-minded thinking behind every decision.

Drawing from almost two decades years of experience split among corporate and entrepreneurial roles, Isaak shows you how to think like a business owner, a software engineer, and a problem-solver all at once. Whether you are an Elixir software engineer tasked with developing REST APIs for business processes, or the business analyst, product manager or general manager who oversees such project, this book is about helping you to wear both a technical and a business hat when considering what to build, and how to build it--and deploy it. This book will also prove useful if you are a small business owner who intends to digitize your business processes on your own terms.

Phoenix Product Codex is a decidedly shorter, yet more real-world focused and business-driven sequel to its technologies-focused and toy-database-based predecessor, Northwind Elixir Traders (which is still a great primer if you're new to Elixir, Ecto or SQLite).