Books

本書籍は、振る舞い駆動開発(BDD)や受け入れテスト駆動開発(ATDD)の定式化フェーズを最大限に活用する方法を提供します。 書籍内では、優れたコラボレーション手法を具体例で示しており、実用的なガイドとなっています。

もっと優れたスクラムマスターになりたいですか？　世界に変化をもたらしたいですか？アジャイルチームに責任を持つマネージャーの方ですか？そうであれば、スクラムにおける第一原理を学ぶ必要があります。これらの洞察が人生を変えた、あるいは人生を取り戻させてくれたと語る人もいます。変化を起こす準備はできていますか？　それなら、この本を読んでください。

First Principles in Scrum: The Definitive Guide to Agile Mastery First Principles in Scrum explores the deep foundations of Scrum and Agile, authored by Jeff Sutherland—Co-Creator of Scrum and a signatory of the Agile Manifesto. With a new chapter added every sprint, it now is the largest Agile resource ever compiled. Drawing on his background as a senior research scientist trained in radiation physics, Sutherland explains how principles from physics, biology, and neuroscience shape Scrum’s effectiveness. He also delves into the future of Agile, demonstrating how AI, when integrated with Scrum@Scale, can drive exponential productivity—projected to make teams 30-100 times more productive by 2030 . Whether you’re a CEO, manager, or practitioner, this series is essential reading. It’s a roadmap to mastering agility in a rapidly changing world, offering insights into how the iterative cycles of Agile mirror the adaptability of complex systems while embracing AI as a transformative force.

Most teams don’t suffer from a lack of effort—they suffer from a lack of alignment. Goals are misaligned, boundaries are unclear, and work often centres on internal priorities instead of user needs— resulting in frustration and delays. User Needs Mapping: Aligning Teams Around What Matters offers a practical, visual way to reconnect organisations with the people they serve. Instead of guessing at structure or copying someone else’s model, this book shows you how to expose hidden dependencies, identify genuine user needs, and make better choices about team design and responsibilities. Through real-world case studies and step-by-step guidance, you’ll learn how to navigate tensions between wants, needs, and feasibility, create clarity of purpose, and build teams that deliver meaningful outcomes. Whether you’re a leader, product manager, architect, or change agent, this book equips you to turn complexity into clarity and enable teams to flow faster—aligned around what matters.

Fifty RF‑101 Voodoos arrived in Vietnam. Forty‑seven were shot down in a year. The pilots who survived didn't fly faster aircraft — they cycled through the OODA loop faster than the missiles chasing them. Jeff Sutherland was one of them. He went on to co‑create Scrum. Now, six decades later, he is running AI agents through daily sprints at machine speed — and this book is the playbook for how to do it without getting shot down.

AI is reshaping industries and products. This book helps Product Managers understand how to use AI tools to plan, design, and deliver great products. It explains the AI stack and strategic frameworks for integrating AI features into products; how to use GenAI to perform customer discovery, market research, and prototypings; and how the Product Development Life Cycle and the Model Development Life Cycle intersect when creating AI-driven products.

Learn to build products businesses buy. Follow the process used by thousands of entrepreneurs and quickly get from idea to product-market fit in B2B.

The second volume in a series on how to use flow metrics and analytics to get the predictability your customers crave.

Do you want to be a better Scrum Master? Do you want to make a difference in the world? Are you a manager responsible for Agile teams. If so, then you need to learn the First Principles in Scrum. Some people say that these insights have changed their life, or given them their life back. Are you ready to make a change? Then read this book.

Deliver What Matters, When It Matters is a practical guide to delivery optimization for teams working in complex environments. Through real-world stories and actionable tools, it helps coaches, product managers, and delivery leaders close the gap between effort and impact.

Understand your audience better and improve your products by engaging long-tail users that seem to follow some unexplainable "lizard" logic. Lizard Optimization helped Narakeet usage grow by 500 times in 12 months. It can help you reduce churn and keep customers engaged for longer, uncover new feature ideas, engage overlooked categories of users, and address larger markets.

Most companies claim to be agile. Few actually are. The rituals changed; the waterfall mindset survived. This guide shows what real agile looks like through one concrete story: an empowered team going from business problem to measurable impact in eight weeks. Continuous discovery, TDD, feature flags, no story points. Practices you can put to work on Monday.

Your dashboard is lying to you, not with bad data, but with the wrong questions.Data-Informed, Not Data Blind is a practical guide to reading analytics and running experiments the way experienced product teams should: rigorously, honestly, and with enough humility to catch your own mistakes before they cost you a quarter's worth of engineering time.

A management book for product development leaders tired of "on track" reports that turn out to mean nothing. It shows how to make "better" explicit enough to design against, spend against, and be proven wrong by.

Great products rarely come from simply shipping more features. Building What Matters is a practical guide to making better product decisions, from discovering real customer needs to setting strategy, prioritizing, launching and scaling. Drawing on real-world cases and proven frameworks, it shows how to lead products with clarity, focus and evidence.