Strategy

Companies chase trends, leaders drown in crisis mode, and brands fight for attention—yet most fail to build real, lasting impact. Why? Because they focus on the wrong things.Beyond the Hype uncovers the hidden forces shaping business, branding, and leadership—from cognitive biases that sabotage decisions to the real reason some brands thrive while others fade.? Why do purpose-driven brands succeed while others fail? ? How do leaders escape the endless cycle of firefighting? ? What’s the secret behind marketing that actually works?Packed with real-world insights and bold strategies, this book challenges the noise and delivers what truly matters. Forget the fads—discover what separates winners from the rest.Are you ready to see beyond the hype?

New ways to understand your organisation, and new ways to engage with its challenges. The Deliberately Adaptive Organisation is a fresh, ground-up reconstruction of the classic Viable System Model, approached humanely and with a 21st-century appreciation for complexity.

Example chapter available on ThinkingEA.com - A Very Common Tragedy (Chapter 17)

This guide introduces 10 essential Excel formulas to streamline your workflow and reduce common frustrations. By the end, you’ll feel more confident using Excel to save time and improve accuracy in your work.

Discover how your organization can lead the way in sustainable IT with the Green IT Framework. This comprehensive guide provides actionable strategies to reduce the environmental impact of your IT operations while driving efficiency and cost savings. Covering key areas like hardware, software, processes, practices, and data storage, the framework empowers organizations to adopt greener practices and make meaningful progress toward sustainability goals. With a focus on measurement, reporting, and continual improvement, it’s more than a strategy—it’s a roadmap for long-term success. Start your journey toward a sustainable IT future today!

Descubra cómo un libro sobre Estrategia de Aplicaciones Modernas puede llevar a su organización desde lo básico hasta la vanguardia de la innovación. Aprenda formas prácticas de modernizar sistemas antiguos con ejemplos del mundo real de contenedores, computación sin servidor y microservicios. Su guía para la evolución tecnológica está aquí.

Explore como um livro sobre Estratégias para Aplicações Modernas pode levar sua organização do básico ao auge da inovação. Aprenda maneiras práticas de modernizar sistemas antigos com exemplos do mundo real de containers, computação serverless e microsserviços. Seu guia para a evolução tecnológica está aqui.

I hope that this is the best strategy planning book ever written, from the point of view of a very well documented process, based on stakeholders, quantified stakeholder values, and incremental delivery of those values. In short the only book based on a real engineering paradigm, rather than a lot of nice sounding words. The book is rich with examples and case studies. The book shows how to AI to do your planning, immediately without reading a lot lot or taking long educations. The book gives access to a rich set of specialist books, and is free to use by any teachers or consultants.

Artificial Intelligence is no longer a futuristic concept—it's the key to transforming businesses today. From boosting efficiency and personalizing customer experiences to driving innovation and uncovering new growth opportunities, AI is reshaping industries at an unprecedented pace. But how do you, as a leader, navigate this technological revolution? This book offers a straightforward and practical guide to understanding and leveraging AI, even if you don’t have a technical background. Packed with real-world applications, actionable strategies, and insights to debunk common myths, it empowers you to harness AI’s potential to drive measurable success. Whether you're in healthcare, finance, retail, or any other industry, this book is your roadmap to staying competitive in an AI-driven world. Get ready to unlock the power of artificial intelligence and transform the way you do business—your future starts here.

You don’t need another marketing guru selling magic tricks. This book shows you how to audit your business, understand your customers, map the road from Point A to Point B, and build a practical marketing strategy designed to get sales.

"Axioms of Project Management" is an essential guide for project managers navigating the complexities of software development and systems integration projects. Drawing from decades of hands-on experience, Adam Russell shares over 50 core principles of project management into easily digestible, actionable nuggets of wisdom.

Do you want to be a better Scrum Master? Do you want to make a difference in the world? Are you a manager responsible for Agile teams. If so, then you need to learn the First Principles in Scrum. Some people say that these insights have changed their life, or given them their life back. Are you ready to make a change? Then read this book.

Conosci bene l'Agile ma hai solo sentito parlare della Teoria dei Vincoli? O viceversa? Leggi questo libro e imparerai come ottenere il meglio da entrambi i mondi. L'approccio proposto si applica particolarmente bene su larga scala, dove si hanno più progetti/prodotti che servono più stakeholder con scadenze sovrapposte e più team. 

have you learn about Wardley Mapping and you do not know how to use it ? This is your book, and not only a book, it's an invitation to practice mapping in the context of business and do it together.