Beyond the Hype: A Collection of Insights on Business, Bias, and Transformation
Free!
With Membership
$9.99
Suggested price

Beyond the Hype: A Collection of Insights on Business, Bias, and Transformation

Insights on Marketing, Leadership, and Systemic Thinking

About the Book

In today’s fast-changing business landscape, brands struggle to stay relevant, leaders battle constant crisis mode, and marketing strategies evolve faster than companies can adapt. Businesses talk about purpose, resilience, and innovation—but how many truly understand what drives long-term success?

Beyond the Hype: A Collection of Insights on Business, Bias, and Transformation cuts through the noise to uncover the real forces shaping leadership, branding, and decision-making. Drawing from real-world experiences, expert insights, and strategic reflections, this book explores the hidden biases that influence business choices, the power of community-driven branding, and the delicate balance between short-term wins and long-term growth.

What You’ll Learn:

✔ How to build authentic, purpose-driven brands that connect with consumers beyond marketing slogans.

✔ Why biases shape leadership decisions and how to make rational, data-driven choices.

✔ The secret behind brand resilience, market share growth, and effective crisis management.

✔ How to balance brand-building and performance marketing to maximize business success.

✔ The role of community and consumer engagement in driving brand loyalty.

✔ The impact of AI, misinformation, and emerging trends on the future of business.

Whether you’re a CEO, marketing strategist, entrepreneur, or business leader, this book will challenge conventional thinking and provide actionable insights to navigate the complexities of today’s business world.

It’s time to move beyond the hype and unlock the strategies that drive real, sustainable success.

About the Author

Spyros Lavranos
Spyros Lavranos

Spyros is a senior-level executive with a proven track record of building and leading high-performing teams to drive corporate success. With deep expertise in aligning and integrating diverse cultures, he excels at navigating complex business environments and overcoming critical challenges.

He specializes in developing and executing high-level strategies, ensuring seamless synergy between executive boards and operational teams. Spyros has a strong ability to translate vision into actionable strategies, balancing big-picture thinking with tactical execution.

A highly skilled negotiator and relationship builder, Spyros fosters mutually beneficial partnerships through decisive leadership, strategic influence, and advanced negotiation techniques.

Beyond leadership and strategy, he has a particular interest in the principles and biases that shape human decision-making, exploring how they influence our choices in both business and life.

The Leanpub 60 Day 100% Happiness Guarantee

Within 60 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.

Now, this is technically risky for us, since you'll have the book or course files either way. But we're so confident in our products and services, and in our authors and readers, that we're happy to offer a full money back guarantee for everything we sell.

You can only find out how good something is by trying it, and because of our 100% money back guarantee there's literally no risk to do so!

So, there's no reason not to click the Add to Cart button, is there?

See full terms...

Earn $8 on a $10 Purchase, and $16 on a $20 Purchase

We pay 80% royalties on purchases of $7.99 or more, and 80% royalties minus a 50 cent flat fee on purchases between $0.99 and $7.98. You earn $8 on a $10 sale, and $16 on a $20 sale. So, if we sell 5000 non-refunded copies of your book for $20, you'll earn $80,000.

(Yes, some authors have already earned much more than that on Leanpub.)

In fact, authors have earnedover $14 millionwriting, publishing and selling on Leanpub.

Learn more about writing on Leanpub

Free Updates. DRM Free.

If you buy a Leanpub book, you get free updates for as long as the author updates the book! Many authors use Leanpub to publish their books in-progress, while they are writing them. All readers get free updates, regardless of when they bought the book or how much they paid (including free).

Most Leanpub books are available in PDF (for computers) and EPUB (for phones, tablets and Kindle). The formats that a book includes are shown at the top right corner of this page.

Finally, Leanpub books don't have any DRM copy-protection nonsense, so you can easily read them on any supported device.

Learn more about Leanpub's ebook formats and where to read them

Write and Publish on Leanpub

You can use Leanpub to easily write, publish and sell in-progress and completed ebooks and online courses!

Leanpub is a powerful platform for serious authors, combining a simple, elegant writing and publishing workflow with a store focused on selling in-progress ebooks.

Leanpub is a magical typewriter for authors: just write in plain text, and to publish your ebook, just click a button. (Or, if you are producing your ebook your own way, you can even upload your own PDF and/or EPUB files and then publish with one click!) It really is that easy.

Learn more about writing on Leanpub