The Leanpub 60 Day 100% Happiness Guarantee
Within 60 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.
See full terms...
SEO Guide for Criminal Defense law Firms
The AI First Era of Criminal Defense SEO
About
About the Book
Search is changing. Criminal defense firms now compete across Google Search, Maps, AI Overviews, AI Mode, ChatGPT, legal directories, and other discovery systems. A high organic ranking can still matter, but visibility alone does not produce retained cases. The AI-First Era of Criminal Defense SEO is a practical guide to building a search and intake system for modern law firms. It explains how to publish legal content that people can use, search engines can understand, and attorneys can support with current authority. Inside, you will learn how to:
• Structure criminal defense websites around practice areas, client tasks, and jurisdiction
• Research keywords without relying on unsupported volume or conversion estimates
• Prepare content for conventional search results and AI-generated answers
• Build useful location pages without creating doorway-page spam
• Manage Google Business Profiles, practitioner listings, reviews, and legal directories
• Earn relevant links through editorial work and real community participation
• Connect calls and forms with CRM records, signed matters, and collected revenue
• Create attorney review procedures for legal accuracy, confidentiality, and advertising compliance
• Audit crawlability, indexing controls, structured data, mobile performance, and intake paths
The book also examines common claims that do not hold up under scrutiny, including fixed answer lengths, category-count formulas, keyword-heavy business names, artificial backlink ratios, and guaranteed AI citation tactics. Diagrams, decision trees, checklists, audit procedures, and working templates make the methods easier to apply. A detailed appendix includes records for page proposals, legal research, attorney review, location-page evidence, directory management, link opportunities, technical releases, intake attribution, and incident response.
Written for law firm owners, attorneys, legal marketers, SEO professionals, intake managers, and agencies serving criminal defense practices.
Author
About the Author
James Chen
Owner of SBD Marketing - a marketing agency for criminal defense law firms
Earn $8 on a $10 Purchase, and $16 on a $20 Purchase
We pay 80% royalties on purchases of $7.99 or more, and 80% royalties minus a 50 cent flat fee on purchases between $0.99 and $7.98. You earn $8 on a $10 sale, and $16 on a $20 sale. So, if we sell 5000 non-refunded copies of your book for $20, you'll earn $80,000.
(Yes, some authors have already earned much more than that on Leanpub.)
In fact, authors have earned over $15 million writing, publishing and selling on Leanpub.
Learn more about writing on Leanpub
Free Updates. DRM Free.
If you buy a Leanpub book, you get free updates for as long as the author updates the book! Many authors use Leanpub to publish their books in-progress, while they are writing them. All readers get free updates, regardless of when they bought the book or how much they paid (including free).
Most Leanpub books are available in PDF (for computers) and EPUB (for phones, tablets and Kindle). The formats that a book includes are shown at the top right corner of this page.
Finally, Leanpub books don't have any DRM copy-protection nonsense, so you can easily read them on any supported device.
Learn more about Leanpub's ebook formats and where to read them
Write and Publish on Leanpub
You can use Leanpub to easily write, publish and sell in-progress and completed ebooks and online courses!
Leanpub is a powerful platform for serious authors, combining a simple, elegant writing and publishing workflow with a store focused on selling in-progress ebooks.
Leanpub is a magical typewriter for authors: just write in plain text, and to publish your ebook, just click a button. (Or, if you are producing your ebook your own way, you can even upload your own PDF and/or EPUB files and then publish with one click!) It really is that easy.