The Art of Product Ownership volume 2
The Art of Product Ownership volume 2


This book is no longer available for sale.

The Art of Product Ownership volume 2

Last updated on 2019-05-15

About the Book

Volume 2 of "The Art of Product Ownership" examines some of the other roles which lay claim to the knowing what should be built next. There is much for Product Owners to learn from these other roles - in particular Business Analysis and Product Management.

About the Author

Allan Kelly
Allan Kelly

Allan Kelly works as an Agile Consultant, he advises and trains teams from many different companies and domains on adopting and deepen Agile practices and development in general. When he is not with clients he writes far too much.  He specialises in working with software product companies and aligning products and processes with company strategy.  He is the author of three books: "Xanpan - team centric Agile Software Development", "Business Patterns for Software Developers" and “Changing Software Development: Learning to be Agile”; the originator of Retrospective Dialogue Sheets and a regular conference speaker. 

Table of Contents

  • Unfinished book
  • The Art of Product Ownership series
  • Preface
  • 1. Introduction
  • 2. The Product Manager role
    • 2.1 The dumping ground
    • 2.2 In-bound & out-bound marketing
    • 2.3 Remember the Product Manager
    • 2.4 Further reading
  • 3. What do Product Managers do?
    • 3.1 Customers
    • 3.2 Development team
    • 3.3 The Market
    • 3.4 Senior managers and strategy
    • 3.5 Sales
  • 4. Changes in Product Management
    • 4.1 Just do it
    • 4.2 New research approaches
    • 4.3 Lean Start-up
    • 4.4 Quantitative v. Qualitative
    • 4.5 Internal analysis
    • 4.6 Design to the for
    • 4.7 Summary
  • 5. The BA Role
    • 5.1 Business Analyst or Product Manager?
    • 5.2 Analysis
    • 5.3 Business Analysis Maturity Model
    • 5.4 Discovery
    • 5.5 Finally
  • 6. Different types of BA
    • 6.1 Non-IT Business Analyst
    • 6.2 Business Analyst as Systems Analyst or Software Designer
    • 6.3 Business Analyst as Product Manager
    • 6.4 Business Analyst as Subject Matter Expert
    • 6.5 BA as Product Owner support
    • 6.6 Finally
  • 7. Other titles and roles
    • 7.1 Product Owners or junior Product Managers
    • 7.2 Customer and Subject Matter Expert
    • 7.3 Project Manager
    • 7.4 And also…
    • 7.5 Conclusion
  • About the author
    • Also by Allan Kelly
  • Get Xanpan for free
  • Versions
  • Notes

Authors have earned$9,189,101writing, publishing and selling on Leanpub,
earning 80% royalties while saving up to 25 million pounds of CO2 and up to 46,000 trees.

Learn more about writing on Leanpub

The Leanpub 45-day 100% Happiness Guarantee

Within 45 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.

See full terms

Free Updates. DRM Free.

If you buy a Leanpub book, you get free updates for as long as the author updates the book! Many authors use Leanpub to publish their books in-progress, while they are writing them. All readers get free updates, regardless of when they bought the book or how much they paid (including free).

Most Leanpub books are available in PDF (for computers), EPUB (for phones and tablets) and MOBI (for Kindle). The formats that a book includes are shown at the top right corner of this page.

Finally, Leanpub books don't have any DRM copy-protection nonsense, so you can easily read them on any supported device.

Learn more about Leanpub's ebook formats and where to read them

Write and Publish on Leanpub

You can use Leanpub to easily write, publish and sell in-progress and completed ebooks and online courses! Leanpub is a powerful platform for serious authors, combining a simple, elegant writing and publishing workflow with a store focused on selling in-progress ebooks. Leanpub is a magical typewriter for authors: just write in plain text, and to publish your ebook, just click a button. It really is that easy.

Learn more about writing on Leanpub