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Product Strategy Under Uncertainty
Building Products in Volatile and Emerging Markets
The product playbooks built for Silicon Valley break the moment the internet drops, the currency crashes, or the regulator rewrites the rules at midnight. This book provides the alternative: a battle-tested system for building products that thrive under uncertainty, drawn from real experience across Africa, Southeast Asia, and Latin America. If you build products in the real world, this is your…
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About
About the Book
Most product management books assume stable infrastructure, reliable data, and predictable regulation. Those assumptions describe roughly 15% of the world's population. This book is for the other 85%.
Product Strategy Under Uncertainty is the first practitioner-grade guide to building products in volatile and emerging markets. Written by a product leader who has shipped across Lagos, Jakarta, Cairo, Nairobi, and São Paulo, it provides the frameworks, case studies, and hard-won lessons that standard playbooks leave out.
You will learn how to run product discovery when the data is noisy and the signals conflict. How to price for users who buy in daily micro-transactions, not monthly subscriptions. How to build for devices that thermal-throttle and connections that drop mid-transaction. How to roadmap when the regulatory environment changes overnight. And how to scale without becoming fragile.
The book introduces original frameworks including the VAS Risk Classification, the Sachet Economy model, the Rolling Wave Roadmap, the Confidence Score Matrix, and the Resilience Stack — a unifying system for navigating uncertainty at every stage from discovery to scale.
Whether you are a PM building in an emerging market, a founder expanding into new geographies, or a product leader in a stable market who recognizes that volatility is becoming the global default, this book gives you the operating system for building products that survive the storm.
Author
About the Author
Chukwuemeka Jerome Nzegbuna
Jerome Nzegbuna is a product and technology leader with deep experience building and scaling digital products across Africa, Europe, and emerging markets worldwide.
He has spent the better part of a decade working at the intersection of product strategy and market volatility shipping products in environments where the internet drops mid-transaction, currencies devalue overnight, and regulatory frameworks shift without warning. His work spans fintech, e-commerce, and enterprise platforms, with hands-on experience in Lagos, London, Kenya, and the corridors between established tech hubs and frontier economies.
Jerome's approach to product management is rooted in a simple observation: the playbooks written for Silicon Valley assume conditions that don't exist for most of the world's builders. His frameworks — including the VAS Risk Classification, the Sachet Economy model, and the Resilience Stack — are drawn from real products, real failures, and real markets where constraint is the starting point, not the exception.
He is also the author of Product-Led Engineering: From Output to Outcome, a practitioner's guide to building engineering teams that own product results.
Jerome writes for product managers, founders, and engineers who build for the real world where resilience matters more than aesthetics, and reliability is the ultimate delight.
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