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The No-Hype Funnel
Sales Funnels and Email Marketing for Beginners Selling Anything: Know What a Lead Is Worth, Write Six Welcome Emails, Fix One Step at a Time
This book is 100% completeLast updated on 2026-10-08
Build one sales funnel from stranger to first order: know what a lead is worth, write six welcome emails from fill-in frames, and fix one step at a time. For anyone selling a product, service or software. No income promises.
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About
About the Book
People find you. Some of them sign up. Most of them never buy. Where exactly do they leave, and what is one of them worth to you?
Most funnel advice skips that question. This book starts with it.
The funnel that “should work”
You sell something good: a product, a pattern, a service, an app. You set up a free download, a sign-up form and a few emails. People sign up. A few buy. Most go quiet. You do not know whether the problem is the free download, the page, the emails, the price or the checkout. Someone offers you leads for a dollar each, and you cannot tell whether that is a bargain or a loss. And you are not sure your emails even reach the inbox, or follow the rules where your buyers live.
None of this means your product is wrong. It means the funnel was built before the numbers.
Know what a lead is worth, then build one funnel in order
The No-Hype Funnel builds one funnel, one piece per chapter, for whatever you sell: a physical product, a digital product, a service or software. In the book’s illustrative example, a spice shop gets 2,500 visitors, 500 leads and 20 first orders in four weeks, plus 7 repeat orders within 90 days. That makes each lead worth about $0.89 in contribution, so the most the shop should pay for a lead is about $0.62. Every later chapter protects that number.
Each chapter leaves you with something you keep: a funnel math sheet; a first offer priced from your own numbers; a lead magnet chosen with a scorecard; draft sign-up and thank-you pages with consent wording for the US, UK, EU and Canada; six welcome emails written from fill-in frames; a checked sales page, checkout or booking step; an inbox and email-law checklist (Gmail, Yahoo and Microsoft sender rules, CAN-SPAM, GDPR and PECR consent, CASL); and a weekly review with a 30-day plan.
What goes wrong without the numbers
Paying more for a lead than it is worth. Fixing the wrong step. Emails that never arrive. Pressure tactics that backfire. Reading luck as success. The book shows how to avoid each one, and names fake countdowns, invented scarcity and fake reviews so you can refuse them.
The book does not promise sales, sign-ups or income. It gives you the tools to measure your own funnel and improve it honestly.
What you get
PDF (169 A4 pages) and EPUB. 8 chapters and 6 appendices: formulas, fill-in frames for every page and email, checklists, glossary, dated sources (checked 8 October 2026) and one complete example funnel. Worksheets, worked examples, exercises with answers. All business names and numbers in the examples are illustrative. Not legal, tax or financial advice. Written with the help of AI tools, then checked against official sources, recalculated and reviewed.
Also by AlexC: Clicks You Can Afford, on deciding how much you can pay for ad clicks before you test an affiliate offer.
Author
About the Author
AlexC
I write under the pen name AlexC. I have invested a lot of time and money learning affiliate marketing, digital marketing and AI agents, often the hard way. Now I distill what I have learned into its simplest form: clear steps, honest numbers and no hype, so you can put it to work in your own projects and career.
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