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About the Book

Whether you are an executive, businessman, business owner, investor, marketer, trainer, speaker or a student of marketing, you will be proud of what you will learn. When applied right, you will change the way products and services are designed, created and offered to the world.

This book teaches you how to meaningfully connect emotionally and practically to your consumers. Remember, it is not just all about the money. Here, Joseph has put together his passion, insights, observation, and experience to mentor you:

How to understand the needs of the market.

How to position your business.

How to overcome competition.

How to revolutionize your business.

Learn the art or marketing analytics, and be a game-changer. 

About the Author

Joseph B. Rivera
Joseph B. Rivera

He is the founder of Digilitiks, a marketing analytics company that works with clients in a number of industries to design and execute marketing and sales strategies that are pragmatic and analytical. Also, he has been in the retail business and tourism industry for five years and counting.

He has been a speaker and resource person in talks, conferences, and seminars in a variety of topics such as data analytics, data science, ethics of artificial intelligence, marketing analytics, and artificial intelligence, just to name a few. He has also been conducting training and workshops on these topics.

He has more than 10 years of professional experience in the academe, legal writing and research, and digital marketing and analytics.

His domain knowledge includes SEO, social media marketing, and digital ads management. His technical knowledge business intelligence and analytics, advanced analytics, natural language processing.

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