He is the founder of Digilitiks, a marketing analytics company that works with clients in a number of industries to design and execute marketing and sales strategies that are pragmatic and analytical. Also, he has been in the retail business and tourism industry for five years and counting.

He has been a speaker and resource person in talks, conferences, and seminars in a variety of topics such as data analytics, data science, ethics of artificial intelligence, marketing analytics, and artificial intelligence, just to name a few. He has also been conducting training and workshops on these topics.

He has more than 10 years of professional experience in the academe, legal writing and research, and digital marketing and analytics.

His domain knowledge includes SEO, social media marketing, and digital ads management. His technical knowledge business intelligence and analytics, advanced analytics, natural language processing.