Siete pasos para implementar Inteligencia Evolutiva

Recuerdas James Bond y la película Spectre?. Cuál era el tesoro más preciado de las organizaciones que formaban "Spectre"?. Información. En este libro, conocerás una manera concisa y estructurada de implementar inteligencia competitiva en tu organización...Pero cuidado!. La información no es poder, solamente lo es si sabes cómo usarla.

Fernando Guillen

This is a book in Spanish!

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Este libro es una descripción introductoria al Modelo de Inteligencia Evolutiva del autor.

De una manera concisa y concatenada, el lector puede seguir los pasos de la metodología, para implementar Inteligencia Competitiva en su organización ó negocio. Se rompen los dos paradigmas clásicos: 1) Inteligencia Competitiva es solamente recopilar información y analizarla, 2) La inteligencia competitiva es valiosa en tanto sea a tiempo real. Inteligencia Evolutiva es un proceso de comprensión del entorno, del campo de juego, para tomar las decisiones estratégicas adecuadas.

Es el resultado de más de veinte años de desarrollar procesos de inteligencia competitiva en diversas organizaciones.

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Fernando Guillen

Ingeniero Industrial, MSc en Manufactura y PhD en Ciencia e Ingeniería de los Materiales. Más de 20 años de experiencia en diseño e implementación de proyectos de desarrollo tecnológico e innovación. Ha impartido cursos y conferencias a la comunidad empresarial y académica en México sobre: proyectos de innovación, inteligencia competitiva y planeación estratégica y tecnológica.

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